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Fancy a free ticket to the always over-subscribed DMA/Royal Mail Direct Marketing Awards bash...Fancy a free ticket to the always over-subscribed DMA/Royal Mail Direct Marketing Awards bash, held on December 16? This is your last chance to enter our 70s competition, using the nostalgia theme of the awards. Just answer the following questions: 1. Which British aristocrat ...
than their consumer counterparts. This is partly because the latter have only taken off in a big way in the last five years. But they are catching up quickly, as the recent Big Bash show (organised by BBC ... executive of ICD, the direct marketing company, believes exhibitions are a big rip-off . He says: I ...
With an open mind and a little trust, big organisations are starting to challenge for the top..., registered with these schemes. Star Alliance's win was something of an exception, as big brands tend ... partner of agency FCBi London. 'Big-brand, high-volume direct mail is where the real battleground for creative standards lies.' Consumer turn-off One reason big campaigns have won relatively few awards ...
and has been giving the working title of "big tent". In the discussions so far with the industry's trade ... of such cooperation and we hope this will continue to grow regardless of whether the 'big tent' concept goes forward ...
that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were movements that started small and ended up big, because they were authentic and relevant, because they were ... anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ...
to indicate that this will not be the case. 'Big brands are already using it. Our clients include BA, eBay ... on its investment has decreased as big brands have entered the market. 'We have been doing search ... it is making money. We were getting a much better return on investment (ROI) a few years ago. Since the big ...
Nigel Bogle, chair of Big Awards. INTEGRATED - GOLD WINNER Title: X-Box Halo 3 - 'Jake Courage - Shooting A Hero' Client: Microsoft Brand: X-Box EMEA brand director: Adrian Simons UK marketing brand manager: Murray Pannell Agency: McCann Erickson London Executive creative directors: Simon ...
"Defender 'Rough & Smooth' is a simple and elegant piece - and a rather poignant swansong for the agency that created it. My only quibble is with the plastic envelope, which doesn't seem right for an organic brand like Land Rover. In the early days of Craik Jones, in an age when creative people could...
"Poor old Alan Davis. Years spent having to explain that he's not Jonathan Creek, and now this. Never have shame and indignity been so easy on the eye. Kerb crawling costs, and this is the beautifully told salutary tale of The Man Who Lost It All. All starkly art directed with the lightness of touch...
"There was a whole campaign of good ads in this series, but we all loved the Olympus "Rockslide" execution because of the line. The idea of referring to the consumer as a "lifeless frozen corpse" appealed to us and was certainly eye-catching. The spare art direction and simple photography stood out...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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