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MTV UK Ireland has called in Hot Cherry to help promote the new series of Mike Judge's Beavis and Butt-Head cartoon. After a hiatus of 15 years, the juvenile knuckleheads are back for 12 episodes. Hot Cherry will target influential online communities.
Los Angeles Tourism Convention Board has hired Riva PR to handle its consumer and trade PR in the UK, Ireland and Europe. Riva will be working to encourage tourists to visit attractions including the Walt Disney Concert Hall.
Brand USA has retained UK agency Black Diamond to promote locations such as Lake Tahoe (pictured) to British and Irish consumers. The appointment follows an executive order issued by President Obama to support the economy with tourism.
The Knightsbridge Estate has hired The Communication Group to promote the 3.5-acre area between Harvey Nichols and Harrods in London, which is earmarked for redevelopment. The client wants to transform it into a luxury retail destination.
French luxury hotel group Sibuet Hotels Spa has called in Perowne Charles Communications to handle its PR in the UK. PCC is to promote the brand and its properties to holidaymakers who like the Alps in winter and the South of France in summer.
British Military Fitness has brought in Shine Communications to handle a brief to get people to join up with the outdoor workout company. The brief is thought to be worth around 25,000 and Shine is initially working on a two-month project.
Alder Hey Children's NHS Foundation Trust in Liverpool has hired Edelman ahead of its plan to launch a brand-new hospital. The agency won a pitch to raise the profile of the hospital before the 236m project's completion, which is due in 2015.
Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its...Following the acquisition, Mawhinney has joined Big as creative director to lead its 25-strong creative department. He will report to Big's chief executive and executive creative director, Dylan Bogg. The deal went through on Tuesday for an undisclosed cash sum. Quorum's only client, Quorn, will move to Big ...
Monsanto, the agriculture group, has appointed Big Al's Creative Emporium to handle the £6 million...The agency won the brief after a competitive pitch that began last November. Big Al's Creative Emporium will handle the launch of a new Roundup product across Europe next year, focusing on key markets ... for Monsanto UK, said: "Big Al's demonstrated a creatively clear and enthusiastic approach and we feel we ...
Big Al's Creative Emporium and the7stars have been appointed to handle the creative and media...The agencies were appointed after a pitch process for the business, which was previously handled in-house. Big Al's will be responsible for work that will be used both in the UK ... , the Yardley managing director, said: "We are delighted to be working with Big Al's and the7stars, who ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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