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Big Brands, Big Trouble

Trout on the basis of his book Big Brands, Big Trouble, Writes Hamish Pringle...its stakeholders. In my opinion, the best aspect of Big Brands, Big Trouble is what he says ...

The power of the big screen

for the relatively recent introduction of live ballet and opera performances to the big screen. It is not only ... questionnaire It seems logical that the captive audience, big screen and surround sound should lead ...

Are Brands really such Big Baddies?

The European Court of Justice on 20th November 2001 put an end to the battle between brand owners and grey traders with a resounding victory for the former.

Amazon.com: Get Big Fast

Amazon.com: Get Big Fast is an account of Amazon's pioneering role in e-commerce and an examination

Celebrity Big Brother boosts Channel 5 ratings

'Celebrity Big Brother' has proved to be a winner for Channel 5 in its first two weeks, pushing...Since Celebrity Big Brother started (on 18 August), the show has been watched by an average ... between 10pm and 11pm. ITV has struggled to retain audiences over the summer and Celebrity Big ... . "Celebrity Big Brother' burst onto Channel 5's schedule a fortnight ago with an audience of 5.08 million ...

Celebrity Big Brother peaks at 3.8 million

Denise Welch's victory in the 'Celebrity Big Brother' final recorded a peak audience of 3.8 million...According to unofficial overnight figures Celebrity Big Brother got an average audience of 3 ... year s final in September . Over the course of the three-week series, Celebrity Big Brother ... 5 for the period from 1 January to 21 January ,'Celebrity Big Brother' helped the channel improve ...

It's not all doom and gloom for adland's Big Five

- while Havas had the lowest at 5.6 per cent. Thus the gap between the biggest and the smallest of the Big ... , but shareholders are still entitled to know how this very big investment in the future is working out. At the very ...

Big annual readership falls for FHM, Zoo and Nuts

The UK's embattled lads' mags, FHM, Nuts and Zoo, jointly lost almost three-quarters of a million readers in the 12 months to March, according to new data from the National Readership Survey (NRS).

What do the public think about the return of 'Big Brother'?

'Big Brother' is back for a ninth series and has already caused controversy with the aggressive...'Big Brother' started almost one million viewers down on last year with 5.3m tuning in to watch the housemates arrive but the market share for both openers remained the same at 25%. A fake wedding between ... . Including the ratings for Channel 4+1, the show managed 3.7m viewers and a 16.6% share. 'Big Brother 9 ...

AMV BBDO tops Big Won 2011 creative awards rankings

, according to The Directory Big Won Creativity Rankings.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.