Unilever joins Big Society
02 Nov 2010 | by Mark Banham
Unilever is to become the latest blue-chip company to sign up to the Big Society Network (BSN
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Top media brands of the year 2010
15 Dec 2010 | by Nicola Clark
The media industry took a bashing in the recession, but the revival has begun....philanthropic initiative it set up to tackle inequality in the capital has been a big success, smashing its ... a tough year for publishers, but the sister title of men's free magazine, Shortlist, has been a big ...
Cowell's big-brand stand
03 Aug 2010 | by Mark Banham
of it abating - big-spending brands will continue to use Cowell's company to sex up their campaigns. SYCO ...
The big sell-in
30 Jun 2010 | by Suzy Bashford
the problem and get some help. The agency is a good place to start.' If an idea is big and needs ... to make it without informing the board. 'Afterwards they loved it, but it was a big risk,' he says. ...
Helen Edwards on Branding: Big Society or the big so what
29 Jun 2011 | by Helen Edwards
The Big Society debacle provides a clear illustration of the difficulties of creating a sub-brand....You can see how former adman Steve Hilton came up with his Big Society idea. Socialist administrations are about big government; conservative ones, the opposite. But 'small' would not have been ... . Hence the big idea that probably cost the Conservatives a clean election win was conceived. The error ...
Havaianas to sponsor the Big Chill festival
29 Jul 2009 | by Ed Kemp
LONDON - Havaianas has signed up to sponsor the Big Chill festival, its first major sponsorship...Under the deal, managed by live music commerce agency Big Fish, the flip-flops brand will sponsor a 'Stop the City with Havaianas' area at the festival. Visitors to the area will be able to design their own pair of Havaianas, chosing the colours of the straps and sole and decorating them with pins ...
Bainbridge joins The Big Shot agency
23 Feb 2011 | by Nina Rosandic
at The Big Shot marketing agency....Bainbridge will join the executive board, which will now be four-strong, as its only non-executive director. The Big Shot is a content marketing agency that produces and develops brand-led content ... , Big Shot managing director, said: "Having Mark on board is a great coup for the agency." ...
Brand Health Check: The Big Society
23 Feb 2011 | by Gemma Charles
Prime Minister David Cameron's attempt to relaunch his 'Big Society' is timely. The idea ... recently. Lord Wei, the government's 'Big Society tsar', admitted scaling back his voluntary work ... 's biggest volunteering charity, hurt more. Cameron hit back last week, announcing the 'Big Society ...
Beers' big TV switch-off
29 Sep 2009 | by Gemma Charles
LONDON - Grolsch has become the latest lager brand to pump millions of pounds into an ad campaign that leaves TV out of the marketing mix.
Big brands fail to disclose carbon-emission data
25 Nov 2009 | by Gemma Charles
LONDON - Google, Burger King and The AA are among 250 big name brands that fail to disclose carbon.... The leaders, who also include all of the big four' supermarkets and Marks Spencer, were awarded the status ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
