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MTV UK Ireland has called in Hot Cherry to help promote the new series of Mike Judge's Beavis and Butt-Head cartoon. After a hiatus of 15 years, the juvenile knuckleheads are back for 12 episodes. Hot Cherry will target influential online communities.
Online fashion retailer GetTheLabel.com has called in SKV Communications to help attract a younger audience. The agency will launch a guerrilla-style graffiti film campaign starring skaters, BMXers and Manchester's underground music artists.
Los Angeles Tourism Convention Board has hired Riva PR to handle its consumer and trade PR in the UK, Ireland and Europe. Riva will be working to encourage tourists to visit attractions including the Walt Disney Concert Hall.
Holiday village firm Center Parcs UK has a pitch process under way for a consumer agency. The news comes as Center Parcs received the go-ahead to build its fifth UK village, in Woburn. Halpern, which has held the brief for more than seven years, is repitching.
Brand USA has retained UK agency Black Diamond to promote locations such as Lake Tahoe (pictured) to British and Irish consumers. The appointment follows an executive order issued by President Obama to support the economy with tourism.
The Knightsbridge Estate has hired The Communication Group to promote the 3.5-acre area between Harvey Nichols and Harrods in London, which is earmarked for redevelopment. The client wants to transform it into a luxury retail destination.
French luxury hotel group Sibuet Hotels Spa has called in Perowne Charles Communications to handle its PR in the UK. PCC is to promote the brand and its properties to holidaymakers who like the Alps in winter and the South of France in summer.
British Military Fitness has brought in Shine Communications to handle a brief to get people to join up with the outdoor workout company. The brief is thought to be worth around 25,000 and Shine is initially working on a two-month project.
Alder Hey Children's NHS Foundation Trust in Liverpool has hired Edelman ahead of its plan to launch a brand-new hospital. The agency won a pitch to raise the profile of the hospital before the 236m project's completion, which is due in 2015.
The forthright former Apprentice star divides opinion. Here she tells Cathy Bussey how she handles the negative press.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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