Unilever joins Big Society
02 Nov 2010 | by Mark Banham
Unilever is to become the latest blue-chip company to sign up to the Big Society Network (BSN
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PROFILE: Media grandmaster - BERNARD BALDERSTON MEDIA MANAGER PROCTER & GAMBLE
09 Jul 1998 | by RUTH NICHOLAS
is also rather bashful, not at all meejah and somewhat uncomfortable with the idea of being profiled...is also rather bashful, not at all meejah and somewhat uncomfortable with the idea of being profiled ... , paints him as someone who talks softly but carries a big stick. He also brings considerable ... of the big clients have people in that position. He has both incredibly detailed knowledge of media and a ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were movements that started small and ended up big, because they were authentic and relevant, because they were ... anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ...
Cowell's big-brand stand
03 Aug 2010 | by Mark Banham
of it abating - big-spending brands will continue to use Cowell's company to sex up their campaigns. SYCO ...
Facebook's big sell
16 Oct 2007 | by Gareth Jones
is now turning its attention to becoming a viable option for big-brand advertisers, keen to tap into its ...
Sponsors win big in Beijing
19 Aug 2008 | by Ed Kemp
LONDON - Games sponsors have successfully circumvented security restrictions to exploit deals. Brands had hoped for up to 200,000 daily visitors to the Olympic Green but numbers have been limited due to organisers' security fears.
The Big Mac and chips in the machine
17 Sep 2002 | by Gordon MacMillan,
LONDON - Electronic Arts has signed a multimillion-pound product placement deal with McDonald's and Intel, which will see the burger and chip giants featured heavily in its upcoming computer game 'The Sims Online'.
Big events still pull the viewers
26 Feb 2008 | by Suzy Bashford
LONDON - Despite media fragmentation major advertisers have not lost their appetite for big events...recent Big Brother outing was still the biggest show on Channel 4. The idea that advertisers weren ...
YouTube TV to lure big brands
04 Mar 2008 | by Gareth Jones
LONDON - YouTube is aggressively targeting big-brand TV advertisers for the first time
The big issues facing us in 2007
05 Jan 2007
So what are going to be the big issues of 2007? Clive Cooper, founding partner of Your Future...and impact rather than limiting to sales. Persil's "Big Mummy" one-off campaign sought to encourage kids ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
