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Big PR to launch Ericsson direct sales spin-off firm

handed its first PR account to Big PR following a competitive pitch....2,700 staff and 21,000 clients globally. Big PR will launch the company in the 19 countries ... . It provides voice and data services and mobile technologies. The account will be headed by Big PR managing director Nina Gardiner, who will report to Damovo V-P of marketing Joanne James. Big PR ...

Big PR to launch Ericsson direct sales spin-off firm

first PR account to Big PR following a competitive pitch. The firm was created last month when ... . Big PR will launch the company in the 19 countries in which Ericsson operates. Damovo plans ... technologies. The account will be headed by Big PR managing director Nina Gardiner, who will report ...

Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange

Orange, the home-grown mobile phone brand that told us 'the future's bright', has turned to an ex-Coca Cola director from New York to lead group PR.

Diary: Big cheese with animal magnetism wins Yellow Pages

I ve heard of some peculiar ways for agencies to celebrate account wins in my time but Christopher Broadbent, chairman of Barclay Stratton, impressed me with his reaction to the agency s recent Yellow Pages appointment.

THIS WEEK’S BIG QUESTION: Are agency rosters effective when structuring external comms?

BT is considering cutting its roster by one-third in a bid to increase efficiency

MEDIA: What the Papers say; Good news for C&W’s new cable guise

The news of Cable and Wireless big deal and its challenge to BT was announced on 22 October....The news of Cable and Wireless big deal and its challenge to BT was announced on 22 October. Of 39 articles examined two were against the deal, 25 positive and 12 neutral. Early euphoria turned to qualified criticism. Long on hype, short on substance said the Times, and a product of weakness ...

OPINION: The Big Question - Whereas John Major's image was epitomised by his preference for dull

SIR RICHARD KLEINWORT OGILVY PR WORLDWIDE 'As head of the IR division and working in the financial sector, the business suit is very much an important part of my wardrobe. Having lived in Germany for a time, it's a relief to be back in London, where- as in Italy and France - a fine...

Virgin Mobile reviews PR agency contracts

by Consolidated Communications and Big-mouths PR..... Big-mouths' team - which has handled PR activities for handsets, accessories and web promotions ...

Virgin Mobile starts internet push

Virgin Mobile last week gave start-up new-media PR shop Big-mouths.com the go ahead to promote its...Virgin Mobile last week gave start-up new-media PR shop Big-mouths.com the go ahead to promote its phones to the IT and internet press. Former Virgin Net PR head Lisa Hulme, who founded Big-mouths.com last month, will head the account. The agency will work alongside Virgin Mobile ...

NEWS: FFi pushes VodaZap! buzz to youth

Big Love, organised by another FFi client, events company The Mean Fiddler. FFi has also been ... s Big Mouth Beer and Lucozade NRG and Buena Vista Home Entertainment. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.