Dixons invites Band and Brown to promote 60th anniversary bash
13 Jun 1997 | by ROBERT GRAY
Electrical retail chain Dixons has brought in Band and Brown to promote its 60th anniversary celebrations.
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Consumer PR: What's the big idea?
13 May 2005
Creativity treehouses, magician's techniques and specialist input. Steve Hemsley looks at sources of creativity in consumer PR. ITV's Lorraine Kelly Live might not spring to mind as the most thought-provoking television around, but Asda PR manager Ed Watson was watching the show as news of the marriage...
farmers, suppliers and high street retailers, the big four supermarkets have banded together to hire a
15 Jan 1998 | by HARRIOT LANE FOX
, but the newly appointed official spokeswoman for the big four supermarkets is already facing her first..., but the newly appointed official spokeswoman for the big four supermarkets is already facing her first ... their first collective voice. They were getting a bashing, which was a bit of a surprise to them ... represents a big cultural change. Over the past few years, we have been extremely active in getting ...
Safeway PR chief Sawday quits for Big Food Group post
11 Apr 2002 | by Staff,
The Big Food Group (BFG), formerly known as Iceland.
CAMPAIGNS: Launch PR - ExCeL reaps benefit from some big PR
19 Jan 2001 | by NICK PURDOM
Client: ExCeL PR Team: big PR Campaign: Launch of ExCeL Timescale: May 1999-ongoing ... press, big PR s challenge was to create a positive news story about another major London venue ... . Strategy and Plan Big PR began its work in May 1999, when an earth-turning ceremony was attended ...
CAMPAIGN: Consumer PR - Tattoo studio proves big hit at Selfridges
05 Sep 2003 | by Mark Johnson
Client: Metal Morphosis PR Team: Crocodile PR Campaign: Launch of Metal Morphosis concession in Selfridges Timescale: 26 May - 31 July 2003 Budget: 8,000
THIS WEEK’S BIG QUESTION - What would be your dream job?
28 Mar 1997 | by DANNY ROGERS
This week s salary survey reveals that many PR folk harbour secret career ambitions
THIS WEEK’S BIG QUESTION: Can Camelot ever shake off its fat cat image?
05 Jun 1998 | by JEMIMAH BAILEY
and in the interest of the charities who benefit from the lottery, big bonuses have to end. Alex Sandberg ...
PROFILE: Christine Watts, Asda; Ready to roll in the aisles
10 May 1996 | by LEXIE GODDARD
Asda PR chief Christine Watts prepares to take on the supermarket big boys...Asda PR chief Christine Watts prepares to take on the supermarket big boys It s been a ... is clearly a big fan. If you want to deliver value and service you have to sweep away old practices ... formidable reputation for its ability to tackle the big boys - Sainsbury s, Tesco and Safeway - despite ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
