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Online fashion retailer GetTheLabel.com has called in SKV Communications to help attract a younger audience. The agency will launch a guerrilla-style graffiti film campaign starring skaters, BMXers and Manchester's underground music artists.
Those of you concerned over the fate of Kevin the hamster in Bartle Bogle Hegarty s latest campaign for Levi Strauss and Co, rest assured - worse things happen to people than dying of boredom.
of the now defunct Jennie and Co, has teamed up with Bash Robertson, former head of production at Redwing...Karen Cunningham, the former head of production at Rose Hackney Barber and managing director of the now defunct Jennie and Co, has teamed up with Bash Robertson, former head of production at Redwing ... said. The big mistake people make is to take on six directors and not have the time to put a long ...
that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were movements that started small and ended up big, because they were authentic and relevant, because they were ... anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ...
is now turning its attention to becoming a viable option for big-brand advertisers, keen to tap into its ...
LONDON - Havaianas has signed up to sponsor the Big Chill festival, its first major sponsorship...Under the deal, managed by live music commerce agency Big Fish, the flip-flops brand will sponsor a 'Stop the City with Havaianas' area at the festival. Visitors to the area will be able to design their own pair of Havaianas, chosing the colours of the straps and sole and decorating them with pins ...
, their experience is incomparable." Others are less enthusiastic about the movement of local talent. "A big threat ... been contacted by the big agencies abroad and some have left the country." However, Bergstrom ...
GGT s first work for French Connection features the longest poster in Britain and a new, controversial strapline for the fashion retail group - fcuk fashion .
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty..., with a fairly steady 20% share. The big two play tag for brand leadership, with shares in the high 30s ... become the default choice for minority brands since Adam Morgan launched his big idea back in 1999 with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ...
from scratch, often without the use of big-budget marketing and advertising, but in some cases have ... partner at brand consultancy Sparkler, agrees. 'Big brands trying to behave like small ones will look like ... than can be achieved by a big, faceless corporation. 'At times when clients have less money to spend ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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