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Los Angeles Tourism Convention Board has hired Riva PR to handle its consumer and trade PR in the UK, Ireland and Europe. Riva will be working to encourage tourists to visit attractions including the Walt Disney Concert Hall.
Brand USA has retained UK agency Black Diamond to promote locations such as Lake Tahoe (pictured) to British and Irish consumers. The appointment follows an executive order issued by President Obama to support the economy with tourism.
French luxury hotel group Sibuet Hotels Spa has called in Perowne Charles Communications to handle its PR in the UK. PCC is to promote the brand and its properties to holidaymakers who like the Alps in winter and the South of France in summer.
that can teach the big boys a thing or two about advertising. Wispa and Rage Against The Machine were movements that started small and ended up big, because they were authentic and relevant, because they were ... anything at Saint, it's that with the right planning, small can become big - ie. if we design experiences ...
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty..., with a fairly steady 20% share. The big two play tag for brand leadership, with shares in the high 30s ... become the default choice for minority brands since Adam Morgan launched his big idea back in 1999 with the publication of Eating the Big Fish. The aim is to tilt at brand leadership through thought leadership ...
LONDON - Google, Burger King and The AA are among 250 big name brands that fail to disclose carbon.... The leaders, who also include all of the big four' supermarkets and Marks Spencer, were awarded the status ...
Carlsberg's Tuborg lager has replaced Amstel as the official beer of The Big Chill festival, after.... Sailor Jerry, the golden rum brand from First Drinks, will also make a return to the Big Chill. Last ... from social networks. The site was used to support its sponsorship of The Big Chill festival ... at Festival Republic, said: "We see Big Chill as a festival which stands for something. We want to retain its ...
and Greg Nugent of Eurostar, will speak at The Battle of Big Thinking, an Account Planning Group conference...of fields in one day." The Battle of Big Thinking is on 11 October at The Natural History Museum in London ...
The website of hit Channel 4 TV programme Big Brother has made it into MMXI Europe’s rankings...LONDON (Brand Republic) - The website of hit Channel 4 TV programme Big Brother has made ... that had web links from the Big Brother site to their own also saw an increase in visits during July. The figures show that 9.6% of visitors to Big Brother went to auction site QXL.com, 6.6% to travel site E ...
The Air Miles Travel Company is switching its £3m ad business from Grey London to Big Al's Creative
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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