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Editor's Comment: Brands face a tough social-media choice

02 May 2012 | by Noelle McElhatton

When few brands have signed up to advertise on the 'next big thing' in social, it's tempting

Reputation Survey: Energy providers - Public distrust over energy price cuts

29 Mar 2012 | by John Owens

Despite the 'big six' energy firms announcing cuts to their tariffs, PRWeek's latest survey reveals...by all of the 'big six' energy firms in the past couple of months, and media stories that these cuts have contributed to a drop in the rate of inflation. In fact, trust in the big six energy firms does not seem ... the big six did all they can to make their pricing simpler to understand, 54 per cent of those aged 18 ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

The big four supermarkets and a raft of major food companies have signed up to the Department...that the calorie reduction examples only cover small proportions of companies' products and that big names ...

Industry bodies unite for experiential marketing code

28 Feb 2012 | by Gemma Charles

and sampling activity is a big part of Coca-Cola Great Britain's marketing strategy, across our portfolio ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

said the big news had been the dramatic decline in consumer confidence in the third quarter of 2011 ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

18 Apr 2012

; Morrisons may be the only 'big four' grocer not to have a consistent slogan, yet it has the sharpest ...

'Aggressive marketing' played role in summer riots, says panel

28 Mar 2012 | by Gemma Charles

dialogue between Government and big brands, to further this debate. The ASA said it would "take ...

As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum

23 Mar 2012

greater chance they will have operational experience, such as running a big contact centre or customer ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

, thanks to its interactivity and location-based opportunities. "So for a big outdoor shout? Add mobile. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ... will have 100% mobile internet access within 18 months. "The big growth in paid search (which contributes ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

. The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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