Oli Wheeler leaves Freuds for Viagogo global comms role
24 May 2012 | by Danny Rogers
. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...
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Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
in this experience; social networks are awash with photographs ranging from the sublime to the eye-wateringly mundane ...
Private View: Dave Trott and Sarah Golding
24 May 2012
With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK....." Nothing very new, but if branding is the problem, it does that. Birds Eye features an animated polar ... it require the persuasive techniques of a fat man as the last dance is called? First up, Birds Eye . Easy sell, this. The Willem Dafoe polar bear has become a popular icon for Birds Eye as mum's friend ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment...Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
Turkey of the Week - Karmarama, Pilgrims Choice
24 May 2012
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
Jeremy Lee: Agencies need to learn that stability breeds success
24 May 2012 | by Jeremy Lee
. And who knows? Perhaps Parslow might find himself in the position of jealously eyeing up some Adidas ...
Russell Davies: Great technology is useless if it's giving people the creeps
24 May 2012 | by Russell Davies
look into nightlife ... through the eyes of technology." Intriguing, you say, but not entirely clear ...
Adland must find its maternal instinct
24 May 2012
, crucially, an end user base of the general public who are far more likely to be in the eye of the same storm ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
spot with 7.4m and nine per cent growth, but it is Edelman in second place that really catches the eye ...
Of boardrooms and politics
24 May 2012 | by Kevin Bell, Maitland Political
Industry chiefs have always had to keep a sharp eye on the worlds of Westminster and Whitehall as part of running a successful company. But the wider political debate and its decision-making processes have never been more vital to the reputation, impact and success of corporate Britain. Business news ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
