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Birds Eye 'dedication' by AMV BBDO

16 Apr 2012

Birds Eye has released work by Abbott Mead Vickers BBDO building on its "polar bear" campaign....The 30-second spot is shot in epic action-movie-style and sees the bear heading into pea fields alongside the other Birds Eye farmers. ...

Birds Eye 'Rice Fusions' by The Assembly

26 Mar 2012

Birds Eye has teamed up with The Assembly to launch a TV commercial for its new Rice Fusions range.

Birds Eye 'snow farm' by TBWA\Chiat\Day

26 Sep 2011

Birds Eye has unveiled a US campaign by TBWA\Chiat\Day that aims to inspire people to appreciate

Birds Eye 'Nutrition Mission' by HHCL/Red Cell

26 Feb 2009

HHCL/Red Cell has created a series of ads to back the launch of Birds Eye's £1m 'nutrition mission', promoting the fact that Birds Eye food does not, and will never, contain any artificial colourings ... are mentioned. However, Captain Birds Eye sits next to a flash card where N stands for "Not in my food." ...

Clarence thinks of home in latest Birds Eye ad

28 Feb 2012 | by Ed Owen

Birds Eye has continued its run of ads featuring Clarence the polar bear, with a trip down memory...Birds Eye first broke the AMV BBDO-created, Willem Dafoe-voiced, freezer bear named Clarence, in May 2010. The bear has since surprised people at home, on holiday or has helped with the cooking ... versions of Clarence in August last year . Birds Eye appointed Live Breathe to its direct marketing ...

Birds Eye 'good mood food' by AMV BBDO

26 Feb 2009

Madness frontman Suggs introduces viewers to the Birds Eye big house in his second appearance ... today with support from radio and print activity. It follows on from Birds Eye s sponsorship of ITV ... in a Birds Eye ad in September to support the launch of its Omega 3 fish fingers. ...

Birds Eye 'give a bear a home' by AMV BBDO

25 Aug 2011

The Birds Eye "Polar Bear" mascot opens the freezer to be confronted by a vision of himself...Birds Eye is releasing mini versions of the bear through an on-pack promotion. The campaign is spearheaded by a TV ad this month and activity on its Facebook page. ...

Birds Eye brings out Clarence the Bear for latest campaign

05 Apr 2011 | by Loulla-Mae Eleftheriou-Smith

Birds Eye, the seafood brand, has launched a TV ad as part of a £3m marketing campaign to promote...and first appeared in the Birds Eye '100%' campaign last May. Nathan Ansell, Birds Eye general marketing ... helped raise the profile of the Birds Eye brand. "We're excited about the launch of Catch Fresh and we ... includes Emperor King Prawns, King Prawns and Crispy King Prawns. In 2009, Birds Eye signed up 80s kids ...

Adwatch (Sept 28) - Top 20 recall: Birds Eye

28 Sep 2011 | by Leon Jaume, Executive creative director, Engine and WCRS

skip to table You might see the Birds Eye polar bear ad at the top of the Adwatch table ... . Instead, we should all gather round, pause, observe and learn. The Birds Eye bear is a wonderful fable ... shouldn't freak out his loyal, Birds Eye-buying mums and dads with sarcasm, threats and belittlement; he ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

Birds Eye's Polar Bear campaign is good not great...strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... the embodiment of something Birds Eye stands for. For example, does polar bear advocate that frozen is best ...

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