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Unilever UK has put its Birds Eye consumer PR account up for review as it attempts to raise its...the vegetable content of its children’s meals. The business up for grabs includes the Birds Eye and Captain Birds Eye brands. Lo said she had not yet shortlisted any firms, but was ‘sifting through a number ...
Birds Eye Frozen Foods - acquired by private-equity firm Permira from Unilever for £1.2bn..., senior consultant at the agency, will be seconded to Birds Eye's head office in Surrey to take up ... is required going forward.' He added: ‘We will be making sure that government is aware of what Birds Eye is ... target local councils and regional development agencies with relevance to Birds Eye's two main centres ...
Birds Eye Walls has hired Cairns Associates to handle PR for its Captain Birds Eye children.... Among those who also pitched was Edelman, which already handles Birds Eye Walls B2B account. Edelman has ... relaunch of the Captain Birds Eye brands in the summer. The agency team, led by Cairns MD Ann Cunnane, reports to Nicki Hickson, marketing communications manager at Birds Eye Wall. Cairns senior account ...
Birds Eye Wall s has hired Nexus Choat PR to work on the launch of a new range of upmarket frozen...Birds Eye Wall s has hired Nexus Choat PR to work on the launch of a new range of upmarket ... at Birds Eye Wall s, Nicki Hickson, confirmed Nexus Choat had been retained to work for a new food ... pounds 10,000 in time. While refusing to confirm that Birds Eye Wall s was the company referred ...
the sale of its struggling Birds Eye business to private equity firm Permira....Lo, who is head of corporate affairs for the division, said she would leave on 3 November, having chosen not to work for Birds Eye's new owner. Lo said she is ‘having time out' rather than taking a new ... restructure following the £1.1bn sale of Birds Eye, which is expected to be completed in November. The firm ...
Birds Eye is reviewing its entire trade PR account, forcing incumbent Clarion Communications...The review comes in the wake of Birds Eye s sale last year to private-equity firm Permira ... accounts and has continued to work on Birds Eye since the change in ownership. But the new management has instigated a review. Birds Eye reviewed its consumer PR at the beginning of the year, splitting with 18 ...
Birds Eye Wall's has handed its entire trade PR brief to Edelman Public Relations Worldwide ... heads the account, reporting to Steve Hermiston, Birds Eye Wall's customer-marketing manager ... attempt to establish a market leading position for Birds Eye Wall's in the trade press ...
Frozen food giant Birds Eye Walls is staging a PR pitch for its Captain Birds Eye brand....and corporate PR work on a project basis. Edelman, which works for brand owner Birds Eye Walls on a B2B brief ... projects for Birds Eye Walls. This latest project comes just four months after the £7.7m relaunch of the Captain Birds Eye children's food range. This saw the reinstating in advertising for the brand range ...
Unilever UK has hired Lexis PR to handle consumer campaigns for its Birds Eye brand as it seeks...The firm has asked Lexis to underpin its Birds Eye advertising strapline ‘We don’t play with your food’ and to raise awareness of its range of Captain Birds Eye’s nutritious children’s meals. Lexis will be expected to emphasise to consumers that, because freezing is a natural preservative, Birds Eye does not add ...
Birds Eye Iglo Group has handed a financial and corporate comms brief to Pelham Bell Pottinger...BEIG is the largest frozen foods business in Europe, famous for product lines including Birds Eye Fish Fingers and Field Fresh Frozen Peas. The firm is owned by private equity giant Permira. A sale ... Gavin Davis and associate director Tristan Peniston-Bird, reporting directly to BEIG CEO Martin Glenn ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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