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Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account....the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ... , promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...
Birds Eye is looking to appoint its first retained UK direct and digital agency....and experiential marketing. In September, Birds Eye called a review of its digital business, held by Glue Isobar, but has widened its search to include direct marketing and experiential activity. Birds Eye s current ... . At the beginning of the year, Birds Eye appointed Cadbury s Margaret Jobling as its marketing director. Birds ...
Birds Eye is embarking on a door-drop campaign to promote its BBQ range of frozen products
Unilever's Captain Birds Eye brand is to emphasise the nutritional value of its children's food...The mailing, which will be sent to 250,000 mothers with children under 10, has been created by roster agency Tullo Marshall Warren. It will stress the low salt levels in Captain Birds Eye products ... their salt intake to 6g a day. Late last year Unilever embarked on a £20m facelift of the Birds Eye brand ...
Birds Eye Wall s, the frozen foods division of Unilever, is searching for direct marketing agencies...Birds Eye Wall s, the frozen foods division of Unilever, is searching for direct marketing agencies to work on its brands. Birds Eye is looking outside its current roster of agencies ... for Birds Eye, which normally goes through Jigsaw, the data consortium between Unilever, Kimberly ...
LONDON - Birds Eye Walls is undertaking a personalised business-to-business direct mail campaign...Solutions, the campaign, Birds Eye's first attempt at one-to-one personalisation, has so far attracted 92 ... enabled Birds Eye to personalise the images as well as the text of each mailing to each retailer. The aim ... recommended by Birds Eye Walls in the mailing. Follow-up telesales by CMS further encourage retailer take ...
LONDON – Birds Eye is launching an integrated below-the-line campaign to tie in with its new logo...Birds Eye's brand values with a creative medium, such as photography, to engage target consumers. Birds Eye will sponsor a national tour of the Earth from the Air photography exhibition at The National ... over the next 18 months. Birds Eye recently launched a new advertising campaign through Bartle Bogle ...
LONDON - Unilever's Birds Eye division has launched a direct mail communications programme.... Martin Harrison, account director at TMW, said: "Birds Eye's relationship marketing programme is tailored ... are reassuring them that Birds Eye food is free from artificial colours, flavours and preservatives and can ...
Birds Eye has created its first employee blog - hosted by Colin Wright, head of agriculture
Birds Eye Wall's has hired Joshua to handle below-the-line activity for its enjoy! frozen ready ... of consumers to sample them. Birds Eye Wall's launched enjoy! last January, backed by a 20m ... Bird, will see the agency undertake a range of work for the brand. Marketing is likely ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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