Birds Eye 'Rice Fusions' by The Assembly
26 Mar 2012
Birds Eye has teamed up with The Assembly to launch a TV commercial for its new Rice Fusions range.
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Birds Eye has released work by Abbott Mead Vickers BBDO building on its "polar bear" campaign....The 30-second spot is shot in epic action-movie-style and sees the bear heading into pea fields alongside the other Birds Eye farmers. ...
Birds Eye has teamed up with The Assembly to launch a TV commercial for its new Rice Fusions range.
Birds Eye, beating incumbent MindShare and Starcom..... Birds Eye renewed its media planning and buying contract with MindShare in December last year, before ...
Birds Eye has unveiled a US campaign by TBWA\Chiat\Day that aims to inspire people to appreciate
LONDON - The frozen-food retailer Birds Eye has handed its consolidated UK digital advertising...Glue's appointment follows a three-month pitch process for the account. Birds Eye has previously worked with agencies including Proximity, Tullo Marshall Warren and Deconstruct, which recently merged with Glue, on its digital campaigns. Glue will now handle all of Birds Eye's digital advertising across its ...
Birds Eye has shortlisted three agencies, including Starcom, for its £15 million media planning...is part of a wider company review led by Martin Glenn, the Birds Eye chief executive and former PepsiCo UK president. Andy Beattie, the marketing director at Birds Eye, is handling the review. Starcom is understood to have been in talks with Birds Eye since Unilever sold the business to the private equity group Permira ...
LONDON - Birds Eye is reviewing its £15m media account, currently held by MindShare..... It is also reviewing its trade marketing activity. Birds Eye s creative account is held by Bartle Bogle Hegarty, which is not thought to be affected by the review. Birds Eye has sought to reposition itself ...
The Birds Eye "Polar Bear" mascot opens the freezer to be confronted by a vision of himself...Birds Eye is releasing mini versions of the bear through an on-pack promotion. The campaign is spearheaded by a TV ad this month and activity on its Facebook page. ...
Birds Eye, after a three-way pitch....the business, which was put up for review in early May. Anne Murphy, Birds Eye UK general manager, said: I ... of the plans that they proposed for the Birds Eye brand. I would in particular like to congratulate Carat on their appointment and also thank MindShare for the great work they have produced for the Birds Eye brand over ...
LONDON - WPP's Group M is fighting to hold onto its £15m Birds Eye media account and has offered...Birds Eye is currently reviewing its relationship with MindShare after holding meetings ... Unilever account. Birds Eye was previously part of the Unilever group before it was bought by Permira ... , the former president of PepsiCo in the UK. The group was renamed Iglo Birds Eye after the acquisition ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.