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Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account....the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ... , promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...
Birds Eye is looking to appoint its first retained UK direct and digital agency....and experiential marketing. In September, Birds Eye called a review of its digital business, held by Glue Isobar, but has widened its search to include direct marketing and experiential activity. Birds Eye s current ... . At the beginning of the year, Birds Eye appointed Cadbury s Margaret Jobling as its marketing director. Birds ...
Glue was appointed in May last year to oversee digital advertising across the Birds Eye product ... was responsible for launching Birds Eye's "100 per cent challenge", a campaign that encouraged families to adopt a ... currently holds Birds Eye's advertising account. Its direct marketing business is with Proximity London ...
. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...
IPC has sold niche title Cage & Aviary Birds to Kelsey Publishing as part of its move to dispose...was previously sold from its portfolio. Cage Aviary Birds, a weekly title, covers what is hot and what ... director, said: "We see Cage Aviary Birds as an excellent fit for our magazine portfolio. It is an iconic brand within the bird-keeping scene and will be one of the biggest titles published in our business ...
The College of Optometrists is on the hunt for an agency to help boost awareness of eye health...The college also wants an agency to highlight its contribution to healthcare policy and standards of eye care. There is also a need to inform the Government, national standard bodies, commissioning organisations and opinion formers about the role of optometry, while recognising the college as the arbiter ...
The British chocolatier Hotel Chocolat is looking for an agency to help develop its digital marketing activity.
Heathrow, have been shared between JCDecaux, Eye and Airport Partners..... The Australian-based outdoor media owner Eye has been confirmed as the winning bidder for the London Stansted ... City Airport in October and its media tender has been handled separately. Eye is the preferred bidder ...
Ipsos' half a billion pound acquisition of Synovate from Aegis could be seen as a risk in these difficult economic times but, says Ipsos MORI chief executive Ben Page, "it's a risk worth taking".
US private equity business JC Flowers is set to enter the UK financial services market through a joint venture with Kent Reliance Building Society.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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