Birds Eye overhauls packs
27 Jun 2007 | by Lucy Barrett
LONDON - Birds Eye is revamping its packaging and logo following its acquisition by private-equity group Permira last year.
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Adwatch review: Birds Eye
03 Jun 2008 | by Al Moseley
LONDON - Al Moseley, creative director of Hurrell Moseley Dawson and Grimmer, reviews the Birds Eye TV commercial 'Ice block', which had the third highest recall with the public in the weekly Adwatch ranking for 4 June.
PROFILE: Ancient mariner - CAPTAIN BIRDS EYE SEAFARER (RETD) BIRDS EYE
12 Feb 1998 | by LISA CAMPBELL
After a long and exciting life of pirates, buried treasure, small boys and cod fillets, Captain Birds Eye is calling it a day.
Birds Eye adds eat-out team
09 Sep 2008 | by Gemma Charles
LONDON - Birds Eye has launched a division to secure listings for its products in pubs, leisure centres and schools.
Birds Eye stages consumer pitch
26 Nov 2004 | by Donna Werbner
Unilever UK has put its Birds Eye consumer PR account up for review as it attempts to raise its profile as a nutritional food supplier.
Birds Eye to modernise packaging
02 Oct 2003 | by Mark Kleinman
Unilever Ice Cream Frozen Food (ICF) is to revamp packaging across all 150 Birds Eye products as part of the brand's planned relaunch next spring.
Birds Eye to modernise packaging
02 Oct 2003 | by Mark Kleinman
Unilever Ice Cream Frozen Food (ICF) is to revamp packaging across all 150 Birds Eye products as part of the brand's planned relaunch next spring.
Birds Eye unveils TV campaign
06 Apr 2000 | by IMELDA MICHALCZYK
Birds Eye s Wall s brand this week unveils a pounds 4m TV campaign for its bacon and sausage products. The two 30-second ads are the first work for the brand by McCann London since its Dog campaign featuring a dog saying, Sausages , which ran from 1993 until October 1998. The ads, which kick off...
Thai company set for Birds Eye bid
14 May 2012 | by John Reynolds
A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye fish fingers.
Birds Eye 'dedication' by AMV BBDO
16 Apr 2012
Birds Eye has released work by Abbott Mead Vickers BBDO building on its "polar bear" campaign.
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