29 Feb 2008
| by Nikki Sandison
LONDON - Madness front man Suggs introduces viewers to the Birds Eye 'big house' in his second...and print. It follows on from Birds Eye s sponsorship of ITV1 s Ant and Dec s Saturday Night Takeaway ...
in the natural goodness in Birds Eye food, while its great tasting range of products ensures good moods all ...
down the giant kitchen table and explains why Birds Eye food ensures a good mood. All the children from ...
25 Oct 2004
| by Daniel Farey-Jones,
LONDON - Birds Eye is raising awareness of its brand, as well as providing information about frozen...will provide Birds Eye with data evaluating brand awareness before and after the campaign. The aim is to drive consumers to the Birds Eye website .
The brand will sponsor the Health and Femail channels and newsletters of the Daily Mail site . There will be an advertorial page online outlining the Birds Eye brand ...
22 Jun 2005
| by by Daniel Farey-Jones
LONDON - The advertising watchdog has rejected a complaint about a poster for Unilever's Birds Eye...'t" and the strapline below the Birds Eye logo read: "We don't play with your food".
The offended person from London ...
that curries other than Birds Eye contained "artificial nasties" was misleading, offensive and denigratory.
Unilever defended its poster by saying it was meant to compare Birds Eye curries with competitors' chilled ...
26 Sep 2003
| by Gordon MacMillan,
LONDON - McCann-Erickson faces a tough battle to hang on to its estimated £22m Birds Eye account...Vickers BBDO and Bartle Bogle Hegarty.
The move comes as Unilever reviews its entire Birds Eye UK range ...
foods account are Wall's Carte d'Or ice cream, Cornetto and Viennetta, as well as Birds Eye frozen ready ...
part of the brand, Captain Birds Eye fish range, home to products including the schoolkids' favourite ...
06 Jul 2004
| by Jules Grant,
, instead of tins and bottles, marks part of a £25m rebrand for Birds Eye, designed to show how the Unilever...with the strapline "We don't play with your food".
The spot aims to demonstrate that all Birds Eye products ...
this summer.
Last year, Birds Eye, the largest food brand in the UK grocery market, made profits of £2.8bn ...
replaced by an eye-shaped banner.
Last month, the Department of Health slammed 27 companies, including ...
14 Dec 2006
| by by Mark Banham
brand Birds Eye foods....of Birds Eye.
Private equity group Permira acquired the former Unilever brands Birds Eye and Iglo ...
as the UK's Young's Bluecrest Seafood.
Unilever took the decision to sell off Birds Eye last autumn ...
, Birds Eye marketing director, confirmed she would stay with the brand despite the change in ownership ...
07 Jul 2004
| by Staff,
LONDON - Birds Eye Walls is undertaking a personalised business-to-business direct mail campaign...Solutions, the campaign, Birds Eye's first attempt at one-to-one personalisation, has so far attracted 92 ...
enabled Birds Eye to personalise the images as well as the text of each mailing to each retailer. The aim ...
recommended by Birds Eye Walls in the mailing.
Follow-up telesales by CMS further encourage retailer take ...
14 Jun 2007
| by Mark Banham
Birds Eye, after a three-way pitch....the business, which was put up for review in early May. Anne Murphy, Birds Eye UK general manager, said: I ...
of the plans that they proposed for the Birds Eye brand. I would in particular like to congratulate Carat on their appointment and also thank MindShare for the great work they have produced for the Birds Eye brand over ...
11 Feb 2008
| by Nikki Sandison
LONDON - Birds Eye, the frozen food brand, is to sponsor ITV1's new series of 'Ant & Dec's Saturday...the warmth and fun of family teatime and place Birds Eye food at the heart of the occasion. They will feature specific Birds Eye products, such as its Omega 3 fish fingers and potato waffles. The work builds on Birds ...
, marketing director at Birds Eye, said: Ant Dec s Saturday Night Takeaway is one of the most sought ...
29 Aug 2006
| by by Joanne Oatts
LONDON - Private equity group Permira has acquired the former Unilever brands Birds Eye and Iglo....
Unilever took the decision to sell off Birds Eye last autumn, after failing to expand the business and revive its flagging image.
Although Birds Eye is still a profitable part of Unilever's portfolio ...
63-year association between Unilever and the Birds Eye brand, famous for its Captain Birds Eye ...
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