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media agencies in an attempt to negotiate deals direct with clients, including Asda and Birds Eye....with Birds Eye and Asda, although it is not yet known if a deal has been reached with either. Birds Eye ... brand's parent Sara Lee Birds Eye Spent 11.6m on media during the 12 months to 28 February ...
system, Hawk-Eye, used by cricket commentators to analyse the action in greater depth....Under the agreement, brokered by MEC Access, the Specsavers brand will appear during Sky's TV coverage of this year's highly anticipated Npower Ashes series, which starts tomorrow (Wednesday). Specsavers idents will appear whenever Hawk-Eye appears on screen, giving the brand an exposure of up ...
LONDON - KidsCo, the international children's TV channel part-backed by NBC Universal, is tipped to use WPP's MediaCom to handle its media planning and buying requirements ahead of its UK launch next year.
LONDON - Outdoor media owner Eye has launched a tool to allow agencies and specialists to use...the participants' eye movement and field of vision, which allowed Eye to monitor what caught the consumers ... out in Manchester Airport. Cassandra Thomas-Smith, global insights director at Eye Corp, said ... objectives. The Eye Tracking research launched in June. The results showed participants in Manchester ...
LONDON - Eye has relaunched a portfolio of ad sites at Manchester Airport, following a £50m
. Birds Eye promises its frozen vegetables have "30% more vitamins than fresh vegetables" in the Daily ...
Frozen food, however, is back on the shopping list after a run of ads promoting deals on fresh fruit. Nisa advertises deals on Birds Eye frozen foods in The Sun, while M S advertises a "3 for 2" offer on frozen food in several papers. Sainsbury s tempts readers with the promise of a ...
IPC has sold niche title Cage & Aviary Birds to Kelsey Publishing as part of its move to dispose...was previously sold from its portfolio. Cage Aviary Birds, a weekly title, covers what is hot and what ... director, said: "We see Cage Aviary Birds as an excellent fit for our magazine portfolio. It is an iconic brand within the bird-keeping scene and will be one of the biggest titles published in our business ...
Andy Gilroy is national sales manager at Eye Shop Australia and New Zealand
LONDON - Airport out-of-home media owner Eye Fly UK has promoted national manager John Rankin...Rankin has worked at Eye for five years in the UK and Australia. He has worked closely ... with Stephanie Gibson, Eye UK marketing manager, and Andrew Armstrong, Eye UK financial controller. Corfield ... in the management side of the business. Corfield said in addition to leading relationships with Eye's airport ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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