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CAMPAIGNS: BUSINESS-TO-BUSINESS; Focusing on the eye of the Tigers

nullClient: WorldCom UK PR Team: In-house team and Handel Communications Campaign: Tiger Talk Timescale: May 1996 Budget: pounds 65,000

MEDIA: We’re sitting on the edge of a satellite digital revolution

eyes....This spring has seen a series of truly stunning moves by Europe s key media players. It is no exaggeration to say that the media architecture for the digital future is being put into place before our eyes. Europe s communications groups are positioning themselves, to offer multi ...

Focus: European PR - Nordic track on business - Rob Gray reports from the Nordic region where new business appears very much in the ascendency

traditional industries have performed well, what has really caught the eye is the extent to which the so...Recent years have seen strong economic growth right across the Nordic region. But while many traditional industries have performed well, what has really caught the eye is the extent to which the so-called new economy has taken off. In Ericsson of Sweden and Nokia of Finland, the region is home to two ...

MEDIA: WHAT THE PAPERS SAY; BT failed to milk this condensed storyline

, not the group) condensed into: And God said: Let the water teem with living creatures and let birds fly ...

NEWS: STOP PRESS

and appointed Text 100 to promote its business information service Tel-Me (PR Week, 22 March). Eye is on its way to Wembley Arena Wembley Arena has hired Eye Communications to help position itself as the UK s premier events venue, following a five-way pitch. Eye, formed by ex-Countrywide consultant ...

Editorial: AltaVista falls at the first hurdle

its reputation in the eyes of its customers ... perhaps six months or more. Six months! Welcome ...

CAMPAIGNS: Hi-tech PR - Gestetner waves off its old image

in the eyes of the public. More specifically, the company wanted to boost sales by targeting IT managers - a ...

ANALYSIS: AT&T aims to set UK phone lines buzzing

fight, he added. But despite the bravado telecoms operators are keeping a sharp eye ...

NEWS: PR EUROPE

will be announced by the International Olympic Committee in September 1997. ATHENS: Citibank eyes Hill ...

MEDIA: Mobile phone operators look beyond the rebrand - The last month has seen two of the UK's leading mobile phone networks rebrand in a bid to revamp their image. Andy Allen weighs up their success

brand'. Both held high-profile launches with a sporting theme. O2's London Eye reception was accompanied ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.