19 Oct 2006
| by David Quainton
the sale of its struggling Birds Eye business to private equity firm Permira....Lo, who is head of corporate affairs for the division, said she would leave on 3 November, having chosen not to work for Birds Eye's new owner. Lo said she is ‘having time out' rather than taking a new ...
restructure following the £1.1bn sale of Birds Eye, which is expected to be completed in November. The firm ...
24 Aug 2006
| by by Joe Lepper
LONDON - The new owners of Unilever's frozen food brand Birds Eye could be revealed as early....
Unilever took the decision to sell off Birds Eye after finding it difficult to expand the business and unsuccessful attempts to revive its flagging image among shoppers.
The sale of Birds Eye, which is famous for its Captain Bird's eye advertising campaigns, is part of a sell-off of a major chunk of its European ...
22 Mar 2011
| by Alec Mattinson
Birds Eye Iglo Group has handed a financial and corporate comms brief to Pelham Bell Pottinger ...
frozen foods business in Europe, famous for product lines including Birds Eye Fish Fingers and Field ...
and associate director Tristan Peniston-Bird, reporting directly to BEIG CEO Martin Glenn.
The agency ...
03 Dec 2009
| by Noel Bussey
interest from Birds Eye Iglo and the Findus Group, its private equity owned rivals. Source: The Financial ...
25 Aug 2000
| by ANNA GRIFFITHS
Birds Eye Wall s roster agency McCann-Erickson has beaten Lowe
Lintas to the launch ad account...Birds Eye Wall s roster agency McCann-Erickson has beaten Lowe
Lintas to the launch ad account for a new range of high-quality frozen
meals. The company is backing the launch with a pounds 20 million spend.
The brand, as yet un-named, is said to be based on the parent company
Unilever ...
29 Sep 2000
| by CAMILLA PALMER
HHCL & Partners has unveiled the first ads for the British Airways London Eye....HHCL & Partners has unveiled the first ads for the British Airways London Eye.
The 48-sheet poster ads show angels, birds and butterflies in a capsule on the Thames-side attraction, implying that even for winged creatures who already have a bird's-eye view of the Capital, the best view of London ...
29 Sep 2000
| by CAMILLA PALMER
HHCL & Partners has unveiled the first ads for the British Airways London Eye....HHCL & Partners has unveiled the first ads for the British Airways London Eye.
The 48-sheet poster ads show angels, birds and butterflies in a capsule on the Thames-side attraction, implying that even for winged creatures who already have a bird's-eye view of the Capital, the best view of London ...
30 Jun 2009
| by Mark Kleinman
A bold, marketing-led approach would help companies catch the eye of investors as the economy...valuation. Among them is Birds Eye, one of the best-performing businesses in the Permira portfolio ...
and the London Eye), United Biscuits and Weetabix are all candidates for stock market listings over the next two ...
17 Dec 1998
| by JANE BAINBRIDGE
Captain Birds Eye walk
the plank after 30 years of sea-faring to bring in a younger sexier
model ...
11 Jul 2007
| by Ed Kemp
LONDON - Churchill is planning its first partnership marketing campaign as it seeks a greater share of the UK insurance market.
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