Ibis hands brand promotion task to Maher Bird
22 Mar 2006 | by by Ed Kemp
LONDON - Accor, Europe's biggest hotel and leisure services chain, has appointed Maher Bird
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Is nostalgia covering up for a lack of new product development?
28 Apr 2009 | by staff
brands such as Birds Eye's Arctic Roll and Mellow Bird's coffee. But where does this leave NPD?...the way for the return of brand classics such as the Arctic Roll and Mellow Bird's coffee. These brands ... may have people heading for 'comfort blanket' products and brands such as Kenco's Mellow Bird ...
The Work: Private View
24 Jun 2005
make a commercial that feels so horribly obtuse and conventional? In the new Birds Eye (5 ... is already a big motivating thought. "Captain Birds Eye is on a nutrition mission." Well, alright to that ... . That's when I found Pharrell cowering in a supply closet. He said he'd just seen the new Birds Eye (5 ...
Dairy Box eyes the ladies
26 Aug 2011 | by Rachel Barnes
Dairy Box, the Nestle-owned chocolate box brand, is turning its back on men with a packaging overhaul to recapture its feminine appeal.
Glazer eyes TV windfall
25 May 2005
The US tycoon is likely to focus first on Manchester United's TV rights in his quest for profits. Richard Gillis reports.
Unilever teams up with Tequila\London for Sport Relief fundraiser
27 Apr 2006 | by by Alex Donohue
The "You Buy U Give" campaign will encourage Sainsbury's customers to register their Nectar card at sportrelief.com . In return, Unilever will donate 10% of the retail price of its products, which include Persil, Flora and Birds Eye, to BBC Sport Relief, which campaigns to alleviate poverty in the developing ...
Ricoh eyes growth with camera push
27 Oct 2011 | by Matthew Chapman
Ricoh, the electronics and office equipment maker, has earmarked its camera ranges as an area of growth, as it prepares to ramp marketing activity for its photographic products next year.
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.
Cleaning brands eye luxury market
05 Dec 2007
Washing-up liquid and kitchen cleaners will be among the next products to target wealthy consumers.
Budget hotels eye Olympic gain
31 Jul 2007 | by Jemima Bokaie
LONDON - Low-cost hotels are fine-tuning their growth strategies to win a share of tourism revenue. Jemima Bokaie reports
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
