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GCI London hires Randle to handle hi-tech drive

GCI London is eyeing the hi-tech PR market following its appointment of a senior specialist to run...GCI London is eyeing the hi-tech PR market following its appointment of a senior specialist to run a dedicated information technology unit. The company has poached 31-year-old Caroline Randle from hi-tech marketing outfit Fox Parrack Fox to head its new division. Randle, who ...

FOCUS: HI-TECH PR - Keeping an eye on future markets - Convergence of technologies has resulted

Hi-tech PR has been a boom industry. Annual fee income increases of 30 or 40 per cent have been common in recent years and some medium-sized agencies have even managed growth rates of 70 per cent or more.

CAMPAIGNS: Tamagotchi lays a golden PR egg - Product Launch

success. Tamagotchi is an oval-shaped plastic toy with an LCD screen. When owners switch on a bird...Japanese toy company Bandai, creator of the Teenage Mutant Ninja Turtles and Power Rangers, launched the computerised pet Tamagotchi in Japan towards the end of last year, achieving phenomenal success. Tamagotchi is an oval-shaped plastic toy with an LCD screen. When owners switch on a bird ...

MS&L awarded Adobe imaging software work

Software manufacturer Adobe Systems has appointed Manning Selvage and Lee as its first consumer PR agency. The brief covers the launch of Adobe s ActiveShare and PhotoDelux 4.0 technology. The products allow home users to publish digital photographs on the internet, and the option to fix red-eye ...

Opinion: Apple has underestimated online outrage

, but - as that other David and Goliath scenario, the notorious McLibel case proved - being right in the eyes of the law doesn't mean that you are right in the eyes of your customers. Given Jobs'extraordinary expertise ...

Diary: Lotus contenders pitch in for a Cyberian battle

early on and I am going to be keeping a very watchful eye on the process, confides Chapman ...

MEDIA PROFILE: Strictly for the PC - Jan Howells, editor, Computer Active

-by-step guide for getting more out of your PC, such as: how to re-touch your holiday photos to remove red-eye ...

COMMENT: PLATFORM; Get connected to cope on this naked planet

of the globe, no incident or issue escapes the prying eye of technological expose. The world has become ...

Profile: Jim Horsley, Leedex PR - Quietly working at the forefront/Jim Horsley proves that arrogance isn’t essential for getting to the top

slightly, before he breaks eye contact. It s as if he is processing the metaphor before delivering his ...

Technology: Gadget Revolution

-house team and GBC Consumer, has been underpinned by sponsorship. As well as a launch at the London Eye ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.