Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.
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Nissan talks birds and bees for family car launch
20 Mar 2006 | by by Sarah Woods
that features a little boy asking his father about the birds and the bees....-style with illustrated birds and bees. Inside, a booklet contains the same style creative with an ongoing dialogue ... the ultimate question is asked about the birds and the bees, linking back to the wallpaper-style illustration ...
Paper Round (6 August) - Which clients are advertising in the national press?
06 Aug 2010 | by Sarah Johnson
Frozen food, however, is back on the shopping list after a run of ads promoting deals on fresh fruit. Nisa advertises deals on Birds Eye frozen foods in The Sun, while M S advertises a "3 for 2" offer on frozen food in several papers. Sainsbury s tempts readers with the promise of a ...
Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading
16 Mar 2012 | by Ben Hall
million times, while Angry Birds bursts in ahead of AMV's '"round up your mates" St Patrick's Day viral...3. Rovio Entertainment 'Angry Birds Nasa announcement' created in-house 37,788 shares this week ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
and Ireland, puts its decrease down, in part, to the sale of Birds Eye. 'That has had an effect,' he says ...
School Reports 2011: Glue Isobar
05 Sep 2011 | by Staff
. Domestically, Glue Isobar also managed to maintain a strong new-business performance, securing work from Birds Eye, Burt's Bees, Codemasters, SeeSaw and Homebase. Despite this, the agency suffered a real blow ...
VIDEO: "Always look with the customer's eyes" says Moll, Honda UK
10 Apr 2012 | by Georgina Brazier
- that one should "always look with the customer's eyes."
Toyota GB eyes new Prius recall as crisis deepens
08 Feb 2010 | by Alex Brownsell
LONDON - Toyota is considering the global recall of 300,000 Prius hybrid models, which it has been claimed may suffer braking problems on icy roads.
F1 phenomenon Hamilton eyes £10m in brand ties
18 Apr 2007 | by Ed Kemp
LONDON - Lewis Hamilton, the Vodafone McLaren Mercedes Formula 1 driver, could earn up to £10m from personal brand endorsements if his early form continues, according to industry experts.
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
of products - from the fast-paced media world of Sky to frozen-food brands McCain and Birds Eye ... , BIRDS EYE South African-born Richards lived in Cape Town, Belgium and the Isle of Man before moving to the UK and joining Birds Eye. It is clear that the marketer shares his brand's entrepreneurial spirit. 'I ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
