McDonald's eyes range to draw 'casual diners'
08 Jul 2008 | by Gemma Charles
LONDON - McDonald's is to roll out a raft of premium products to appeal to cash-strapped consumers trading down from casual-dining outlets.
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Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
and Ireland, puts its decrease down, in part, to the sale of Birds Eye. 'That has had an effect,' he says ...
Power 100: Next Generation
02 Jun 2010 | by Nicola Clark
of products - from the fast-paced media world of Sky to frozen-food brands McCain and Birds Eye ... , BIRDS EYE South African-born Richards lived in Cape Town, Belgium and the Isle of Man before moving to the UK and joining Birds Eye. It is clear that the marketer shares his brand's entrepreneurial spirit. 'I ...
Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a
Power 100 Marketers of 2009: 1-50
27 May 2009 | by Staff
accredited com-pany to reduce its carbon footprint by 7%. 25. Martin Glenn, Birds Eye H E Glenn ... 's Den-style session to hear pitches for new products from Birds Eye staff. 26. Nigel Gilbert, Lloyds ... -themed ads. 46. Ben Pearman, Birds Eye I The chirpy Pearman, the brand's UK marketing director, showed ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
10 Cauldron Foods 15-20 15-20 2 Frozen food: 2.7bn (+4%) Birds Eye, which has done ... Brands 2008 Rank Brand Sales ( m) Sales ( m) % change 2008 2007 1 Birds Eye ...
The Year Ahead
11 Jan 2011 | by Nicola Clark
in store, from 'apps with eyes and ears' to a resurgence in ethical shopping....the Google mobile team working on exploit the fact that handsets have eyes (camera), ears (microphone ... it to call somebody or start playing a music track with Voice Actions. Combine Goggles (the eyes) and Voice ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
an innovative tie-up with UK dance act Faithless. 83: MARTIN GLENN - BIRDS EYE IGLO GROUP The so ... . Birds Eye has also stepped up its sustainability efforts with Forever Food, a 112-point environmental push. Amid City rumours of an IPO, the former PepsiCo boss could be firmly in the public eye ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Glenn, Birds Eye The Alpha marketer, who is available to hire as a 'celebrity speaker' for events ... 2006, Birds Eye Iglo has enjoyed a reversal of fortunes. Its marketing continues to challenge ... of its competitors, but this is clearly not its focus; instead, all eyes are on its 17 global power ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
