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Birds Eye backs health focus with door-drop

05 Oct 2005 | by Nicola Clark

Unilever frozen food brand Birds Eye is to embark on a direct drive to reinforce its health message....flags up that Birds Eye does not use artificial colours, flavours or preservatives. ...

The Week: Brand news - Birds Eye talks to Wrap

23 May 2008

Birds Eye, the UK's biggest frozen food company, is in talks with the Waste and Resources Action

MARKETING MIX: Birds Eye view from Mont Blanc

21 Aug 1997 | by JANE BAINBRIDGE

of Design Bridge) went one better and took two people from Birds Eye 4800m up Mont Blanc - the mountain...of Design Bridge) went one better and took two people from Birds Eye 4800m up Mont Blanc - the mountain ... to lead Birds Eye s Calippo brand manager Susie Townshend and concessionaires manager Richard Best to the mountain s summit. The Calippo Challenge, sponsored by Birds Eye, reached the top on August 10 ...

Tories launch Honest Food campaign and slam Heinz and Birds Eye

17 Feb 2009 | by Gemma Charles

LONDON - Birds Eye and Heinz are among the brands that have come in for criticism from...that are labelled British can only come from animals born and bred in Britain. Birds Eye's chicken and roast beef ... that the sausages were sourced from the EU'. Heinz was unavailable for comment but a Birds Eye spokeswoman said: The range of meals within Birds Eye's "Great British Menu" sub-brand are inspired by a typical British menu ...

THIS WEEK: Unilever acts to ease consumer fears over beef

28 Mar 1996

Birds Eye Wall s is halting all beefburger production as a temporary measure to prevent stock...Birds Eye Wall s is halting all beefburger production as a temporary measure to prevent stock ... is considering stopping the use of British beef extract in its Oxo brand. Birds Eye announced: We ... sourcing. Workers at Birds Eye s factory in Lowestoft will be redeployed to white meat ...

DTI ruling hits at Wall’s ice-cream ’monopoly’

29 Jun 2000 | by GAIL KEMP

The government has taken further steps to end Birds Eye Wall s ice-cream monopoly by forcing...The government has taken further steps to end Birds Eye Wall s ice-cream monopoly by forcing the Unilever subsidiary to stop distributing its products direct to smaller retailers. Earlier ... Commission in January this year. Wall s restricted itself to a brief statement: Birds Eye Wall ...

Brands increase their presence in the classroom

16 Sep 2008 | by Gemma Charles

LONDON - Birds Eye's sponsorship of an educational game to be distributed in schools...Sponsored activities shaped around the curriculum are joining existing voucher collection schemes, such as those run by Tesco and Sainsbury's. Birds Eye's Brain Game Challenge, which comprises content developed ... . However, with the eyes of the Department for Children, Schools and Families focused on their activity ...

ANALYSIS: Freezer war turns nasty for Wall’s - Wall’s is facing a major battle to maintain its dominance of the ice cream market following a new monopolies ruling, reports Claire Murphy

09 Mar 2000

declared an end to market leader Birds Eye Wall s product dominance within its loaned freezers. He also...The bitterly fought ice cream freezer war has finally yielded its first big loser after a ten-year struggle. Following a report from the Competition Commission, Trade and Industry secretary Stephen Byers declared an end to market leader Birds Eye Wall s product dominance within its loaned freezers. He also ...

Ice-cream firms may fall foul of monopoly rules

13 May 1999 | by STEVE BELL

says. The regulator s investigation of the impulse ice-cream market focuses on Birds Eye Wall ... . The Commission also suggests that Birds Eye Wall s and Nestle are supplying retailers on terms that work ... monopoly situation may exist in favour of Birds Eye Wall s and Nestle, who appear to supply on terms ...

Seafood companies slam FSA fish review

12 Feb 2008 | by Gemma Charles

Seafood brands such as Young s and Birds Eye have used this as a key way to persuade consumers to eat more fish. However, environmental groups have lobbied the FSA to review this due to fears about ... , the chief executive of Birds Eye Iglo, said: It s a classic bit of mission creep by the FSA. He urged ...

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