Birds Eye 'Rice Fusions' by The Assembly
26 Mar 2012
Birds Eye has teamed up with The Assembly to launch a TV commercial for its new Rice Fusions range.
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Birds Eye 'dedication' by AMV BBDO
16 Apr 2012
Birds Eye has released work by Abbott Mead Vickers BBDO building on its "polar bear" campaign....The 30-second spot is shot in epic action-movie-style and sees the bear heading into pea fields alongside the other Birds Eye farmers. ...
Thai company set for Birds Eye bid
14 May 2012 | by John Reynolds
A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye...The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye ... was planning to offload Birds Eye, whose chief executive is former PepsiCo marketer Martin Glenn. Birds Eye ... Birds Eye fish fingers and Birds Eye's Bake to Perfection, registered sales of 29.2m and 26.2m ...
Live & Breathe nets Birds Eye DM task
26 Jan 2012 | by Sara Kimberley
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account....the intermediary Creativebrief. It will work alongside Birds Eye's ad agency, Abbott Mead Vickers BBDO, and its media agency, Carat. The agency's initial focus will be on targeting Birds Eye's key audiences ... , promotional and experiential activity. Live Breathe will be Birds Eye's first retained DM agency ...
Clarence thinks of home in latest Birds Eye ad
28 Feb 2012 | by Ed Owen
Birds Eye has continued its run of ads featuring Clarence the polar bear, with a trip down memory...Birds Eye first broke the AMV BBDO-created, Willem Dafoe-voiced, freezer bear named Clarence, in May 2010. The bear has since surprised people at home, on holiday or has helped with the cooking ... versions of Clarence in August last year . Birds Eye appointed Live Breathe to its direct marketing ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Birds Eye's Polar Bear campaign is good not great...strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... the embodiment of something Birds Eye stands for. For example, does polar bear advocate that frozen is best ...
Private View: Dave Trott and Sarah Golding
24 May 2012
With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK....." Nothing very new, but if branding is the problem, it does that. Birds Eye features an animated polar ... it require the persuasive techniques of a fat man as the last dance is called? First up, Birds Eye . Easy sell, this. The Willem Dafoe polar bear has become a popular icon for Birds Eye as mum's friend ...
Publicis names Andy Bird as creative chief
29 Mar 2012 | by Jeremy Lee
Publicis London has poached the Ogilvy & Mather creative director Andy Bird as its executive...Bird, a co-founder of the Bartle Bogle Hegarty spin-off Soul Advertising, will now take charge ... this week, has a job to go to. Bird, having spent the majority of his career at BBH, where he became ... talent and has an eye for creating and inspiring great work and inspiring those around him. His ...
Turkey of the Week - Karmarama, Pilgrims Choice
24 May 2012
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
Angry Birds to open official theme park
28 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Angry Birds, the digital game, is set to become a physical attraction as the game's owner, Rovio...Rovio, the entertainment media company behind Angry Birds, will take over S rk nniemi Adventure ... Angry Birds Land will be "the first of several Angry Bird parks around the world". Miikka Sepp l ... will be able to see previews of Angry Bird Land during construction on the park's website and Facebook page ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
