Top 100 creative agencies 2011
05 Sep 2011 | by Bob Willott
, according to Bob Willott...., and in marketing, the best will usually be victorious. Bob Willott is the editor of Marketing Services ...
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Top 100 creative agencies 2012
26 Mar 2012 | by Bob Willott
With market conditions as tough as ever, Bob Willott looks at how agencies are attempting to stay...182.2 200.2 -9 Bob Willott is the editor of Marketing Services Financial ...
US Market Entry: co-branding strategies are a matter of teamwork for UK companies
27 Jan 2005 | by Bob McCarthy
UK companies looking to enter the US market do not have to go it alone. Bob McCarthy takes a light...Dodgers and Barbie, it was a matter of finding the right team. Bob McCarthy, based in Los Angeles, is a ... -branding, sponsorships, and new product development. Contact Bob McCarthy at mmm.bob@verizon.net. MGSE, a member ...
Business the Yahoo! Way
01 Oct 2000 | by Anthony Vlamis and Bob Smith
Yahoo! is one of the strongest brands in the new economy and, for millions of users, the internet means Yahoo!. Well, it did at one point anyway.
P&G blames marketing costs for Q4 profit drop
04 Aug 2010 | by Mark Banham
The company said its profits had been affected by the marketing of several new products this year, including Pampers Dry Max nappies, the Fusion ProGlide razor and white tooth-whitening strips in the Crest 3D range. Bob McDonald, chief executive of Procter Gamble, said: "Our results in fiscal 2010 were ...
ISBA and IPA disappointed over airtime trading rules decision
29 Jul 2010 | by Maisie McCabe
Ofcom announced yesterday that the three public service broadcasters would no longer be forced to sell all their ad minutes and would be able to insist agencies and advertisers buy ads on bundles of channels from 1 September. Bob Wootton, director of media and advertising at ISBA, said: "The concern ...
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
(IPA) and the Incorporated Society of British Advertisers (ISBA). Bob Wootton, director of Media ...
Omnicom nearly back to 2008 profit heyday
15 Feb 2012 | by Daniel Farey-Jones
, to $1.2bn ( 763m). Bob Willot on the Bottom Line - Omnicom: a lesson for marcoms companies ...
Deepwater Horizon fiasco not over for BP
01 Feb 2011 | by Ed Owen
destination". Bob Dudley, the BP chief executive who replaced his embattled predecessor Tony Hayward ...
Do celebrities make advertising more effective?
23 Nov 2007 | by Vox pop
draw heavily on celebrity input, be it in the form of voiceovers by the likes of Bob Hoskins, Graham ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
