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Britvic bump off Bob

Blockbuster host Bob Holness - as part of a pounds 6.5m campaign to widen the appeal of the Robinsons brand....Britvic is planning to launch one of Britain s biggest murder hunts - with the victim the former Blockbuster host Bob Holness - as part of a pounds 6.5m campaign to widen the appeal of the Robinsons brand. The campaign is designed to give the brand a more humorous image and extend its appeal beyond its ...

Adwatch: Powergen 'Mystic Bob'

of us waking up at night in a cold sweat. He has become 'Mystic Bob', Powergen's soothsayer and all-round energy efficiency adviser. In previous incarnations, Bob has been a little more 'mystic' than here ... , then it will be because they like Bob. He is Powergen - and that's the problem. I'm not sure what Powergen is without Bob ...

News Analysis: Sir Bob's political agenda

Live Aid, the charity rock concert that made such a splash in 1985, is set to be reborn as Live 8, a mass event seeking social justice and political change. Singer-turned-activist Sir Bob ... and Live Aid's 20th anniversary was too good an opportunity to miss, adding that 'Bob hasn't been able ...

BRANDING: HIT commissions a style guide for Bob The Builder

's megabrand Bob The Builder....The Style Guide will seek to ensure that Bob's brand values are effectively deployed across all marketing channels and merchandise, to satisfy the expectations of parents and children. The TV show ... It? The brand bible, due to be completed in October, is intended to help Bob's licensees to create ...

PROFILE: Turbulent times - BOB AYLING, CHIEF EXECUTIVE, BRITISH AIRWAYS

Just a few short weeks ago Bob Ayling was New Labour s management darling....Just a few short weeks ago Bob Ayling was New Labour s management darling. The model ... and chief executive a year later, Call-me-Bob Ayling has become symbolic of the new friendly face ... years. So how can nice-guy-Bob be reconciled with Draconian management methods? Ambition ...

Profile: Mobile dealmaker - Bob Cooper Chairman and chief executive, M

On first appearance, Bob Cooper may not look like a mobile evangelist, but within a few minutes

BRANDING BRIEF: Bob Champion Cancer Trust appoints Big Badge Co

The Bob Champion Cancer Trust, which exists to improve cancer detection methods and treatment, has

Marketing Mix: Pen Portrait - Bob Darke is marketing director at Comet

going on in Bob's head, working for him is like trying to navigate spaghetti junction! It is sometimes difficult to keep up. The joie de vivre is spot on - we always know when Bob is about as there is invariably ...

MEDIA: Tips on finding a dream media job Bob Geldof’s way

advertised - and Bob Geldof has just demonstrated with some panache how it should be done. The method ... -strip balloons above the heads of the bosses: Mmmmm, I wonder. And so it was that Bob accepted shiploads ...

DIRECT: Direct choice/national savings & investment - Bob Willmott, Board director, Diametric

There must be something in the water. First I'm starting to like Twiglets and now I've found a financial services mailing that I'm moved to write about.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.