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Digital agency Way to Blue will use the internet to create a buzz for the upcoming James Bond film
In June 2007 Colman Getty was taken on by Penguin Books to handle PR for the new James Bond novel...Campaign : The new James Bond novel, Devil May Care by Sebastian Faulks Client : Penguin Books ... Publications, the Fleming family company that holds the copyright for the Bond books, to deliver ... of James Bond. STRATEGY AND PLAN In June 2006 the new Bond book was announced, which led to much ...
-grower Hotel Chocolat, to sell 'chocolate bonds' to generate 5m illustrates the diversity of ways in which ... of luxury chocolates. Participants can subscribe either to a three-year, 2000 bond, which will deliver a ... -year, 4000 bond with a higher-value box, equivalent to a 7.29% return, 13 times a year. At the end ...
Aberdeenshire Council has signed up Telford and Wrekin Council’s Kate Bond as its new head...Bond started the role this week, taking responsibility for eight people and reporting into head ... Midlands. Bond replaces Andrew Hillier. A spokesman for Aberdeenshire Council would not comment on whether ... is to shortly start the hunt for Bond s replacement. Acting in her role is her deputy Deborah Harries ...
LONDON - Coca-Cola's multimillion-pound deal with upcoming James Bond film 'Quantum of Solace...of Bond appeals to women as well as men, and brands want to associate themselves with it. In the last Bond film, a remake of Casino Royale , the series was brought back to basics, and the result was a resurgence of the Bond brand. 'Ultimately, Bond's reinvention has made him more gritty and more accessible ...
UniBond, manufacturer of DIY products, has launched a Web site, www.unibond.co.uk. The site offers consumers answers to DIY troubles and features the UniBond character, Bob Bond in a spoof 007 adventure. ...
An increasing number of companies are making use of databases that provide facts, not assumptions, which make accurate predictions of behaviour and frequently direct access to named individuals. When facts are more in demand than assumptions, where does that leave market research?
With a record 50 million spent on product placement in the latest James Bond film Quantum ... ? Share of Buzz for Brands associated with James Bond (Source: Onalytica) When we look at the share of James Bond buzz on the web in the build up to the launch of Quantum of Solace (between August ...
Despite fears of James Bond overload, Goldeneye proved its commercial critics wrong, writes...Despite fears of James Bond overload, Goldeneye proved its commercial critics wrong, writes namesake Cathy Bond When Goldeneye premiered in December last year, James Bond s future as a licensing heavyweight hung in the balance. Had he revved his Aston Martin just once too often? Could Bond ...
When MTV announces the winners of its European Music Awards in Rotterdam in November, it will signal the climax of Compaq s biggest sponsorship package supporting consumer PCs - a campaign two years in the planning and aimed at making integration fully interactive.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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