Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
that used the line "come and meet your new best friend", which played on the bond between a modern woman ...
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Claire Beale: Could IPG's "agency of the future" be past it?
04 Aug 2011 | by Claire Beale
reminder that the old client/agency bonds are increasingly irrelevant. As the global head on the account ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
the brand a little bit more. It seems to work best at creating a deeper bond with existing fans, helping ...
Customer Publishing: Reaping big rewards from small print runs
12 Feb 2010 | by David Benady
magazines can be done without breaking the bank and those that take the leap tend to praise the added bond a ...
Asda 'empowers' consumers through product consultation
01 Oct 2009 | by Fiona Ramsay
executive Andy Bond said the digital explosion and a sharp decline in trust in government and business has ...
Agencies line up for Aviva direct brief
03 Sep 2009 | by Matt Williams
solutions, offering businesses a range of options such as Investment ISAs and bonds. The division has more ...
Loyalty cards face a struggle in an era of price discounting
18 Aug 2009 | by David Benady
builds an emotional bond with the card's partners, such as Sainsbury's, Homebase, BP and Expedia ...
Air Miles founder Sir Keith Mills attacks Coutts with national ad campaign
01 Jul 2009 | by Alex Brownsell
The multi-millionaire claims he stands to lose around 30m after Royal Bank of Scotland-owned Coutts recommended he purchase 65m of AIG Life's Premier Bonds, backed by its Enhanced Fund. Mills ... investors it saw no risk with AIG Life Enhanced Fund' bonds, despite warnings of financial problems ...
King of Shaves takes on banks with £5m 'shaving bond'
23 Jun 2009 | by Daniel Farey-Jones
to borrow money. The bond issue has been developed and approved by accountantcy firm BDO Stoy Hayward, which ... named the offering the Shaving Bond and will give investors free KoS products for the duration of the bond and a limited edition mirror finish Shaving Bond certificate to hang in their bathroom. King, who ...
UK's first online pawnbroker launches TV ads
18 Jun 2009 | by Daniel Farey-Jones
such as Albermarle Bond and Harvey Thompson. It claims to be issuing new loans each month at a level ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
