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Tapping into New Year's resolutions

knowledgeable when it comes to financial services, being close to one third more likely to own bonds. Due ...

Meaningful brands at Christmas

. This demonstrates the importance of gift giving in bond creation and affirmation of relationships, although ... and foster relationships and gifting creates bonds through emotional and social wellbeing ...

Adwatch (18 May): Top 20 recall - Diet Coke on trend

-Ease Kirshenbaum Bond Senecal Partners/ZenithOptimedia 25 18= ( ) Pepsi Max CLM BBDO ...

Countdown to the spending review

that will form bonds strong enough to weather the storm. It s also probable that groups of people making ...

Digital Agency League Table 2009

' and 'fingerprint reader', for a James Bond campaign through Iris Digital. Augmented reality, which, for example ...

Biggest brands: Top 100 global brands by value 2009

, from dating through to bonding. Millward Brown Optimor identifies five stages in the brand ... than its rivals Bonding those who find the brand has more advantages than other brands Methodology ...

Are men interested in skincare products?

'Oreal Paris which hired former James Bond Pierce Brosnan and Matthew Fox from 'Lost' for its "Because you ...

Marketing League Table: Research leagues

executive Julian Bond. No work breakdown given. www.research-int.com BMRB* Founded 1933 ...

Marketing League Tables: Digital - Digital leagues

-Media Founded 1983. Subsidiary Bond International Software. MD Steve Feigen. 5% consultancy, 2% design ...

Marketing League Table: Research - Research leagues

.synovate.com Research International* Founded 1973. Subsidiary WPP. Chief executive Julian Bond. No work breakdown given ... . Managing director Bob Bond. 29% quantitative, 33% qualitative, 27% continuous/syndicated, 3% mystery ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.