Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
' is expressed as a model; 'awareness' is a graph; 'bonding' is a pyramid; 'attitude' is word-cloud distillation ...
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Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
bond issue prospectus floating a "substitution for one or both of the existing brands". Orange ...
Mr & Mrs Smith adds hotel sub-brands
01 May 2012 | by Nicola Clark
The group is launching Smith Family, Smith Friends and Smith Co this year to cater for family breaks, group stays and business travel. The ventures will be funded via retail bonds, which ... building advocacy. It is vital to bond with people, and social is an important way to build ...
Orange RockCorps gigs suspension hints at demise of mobile brand
24 Apr 2012 | by Matthew Chapman
will exacerbate speculation that Everything Everywhere could drop the brand. In January, it released a bond issue ...
James Bond to swig a Heineken in Skyfall
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
James Bond, the British spy created by Ian Fleming, is to break with tradition in the latest film...Bond, played by Daniel Craig, will be seen drinking a Heineken in at least one scene of the film ... Bond's 50-year history, there are numerous references to Bond enjoying a beer in both Ian Fleming ... '. "There is no doubt that James Bond will always be synonymous with 'shaken not stirred', but he is a man ...
Ad watchdog clears Snickers' celeb Twitter campaign
07 Mar 2012 | by John Reynolds
in 2012 could distort liquidity of govt. bond market. #justsayin Katie Price/Jordan (@MissKatiePrice ...
Heineken to feature James Bond in ads
08 Feb 2012 | by Gemma Charles
Heineken is once again tying up with the James Bond franchise, in a move that will feature the film...The global campaign will launch in September to coincide with the release of 'Skyfall', the latest film in the franchise, which stars Craig as Bond. Heineken has been a partner of the James Bond franchise since 1997. It will be themed around the brewer's 'Open Your World' campaign, which is into its ...
T-Mobile rolls out 'Full Monty' unlimited deal
30 Jan 2012 | by Matthew Chapman
earlier this month by a bond issue prospectus issued by Everything Everywhere, which said: "The ...
The great brand engagement myth
30 Jan 2012 | by Alan Mitchell
event at which customers receive a 'branded experience' RELATIONSHIP - A strong emotional bond ... bond between consumer and brand - Driven by an incentive such as a loyalty point - The customer ...
Jordan promotes Snickers in Twitter prank
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
easing in 2012 could distort liquidity of govt. bond market. #justsayin". Price then tweeted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
