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The art of serial brand arson

the brand a little bit more. It seems to work best at creating a deeper bond with existing fans, helping ...

Clarke tipped to land chief executive role at Asda

LONDON - Andy Clarke has been tipped to replace Andy Bond as the chief executive of Asda, following..., and David Cheesewright, who runs Wal-Mart Canada, ruled themselves out of the running to replace Bond. Bond announced that he was stepping down last month after five years in the role, but will become ...

Helen Edwards on Branding: Time to get touchy-feely

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone....Optimor feels compelled to give them catchy, trademarked names: Brand Signature, Presence, Bonding ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ... with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ...

R/GA ramps up social media capability

at Kirshenbaum Bond, Berlin Cameron, and Crispin Porter Bogusky. As creative director Vantoch-Wood will use ...

Incite appoints Julian Bond as director

LONDON - Market research consultancy Incite has appointed Julian Bond as director....Bond was previously chairman of Research International UK where he worked for 27 years. He was responsible for developing RI's sales forecasting system MicroTest and its concept screening approach eValuate. Roger Banks, managing director at Incite, said: "We are very excited about having Julian on the team ...

Information Arts launches automated data enhancement service

team with the appointment of Philip Carpenter as client business director and Dean Bond as senior ...

City Republic: Navigating recession in the dark

to the sceptics), pumping money into the economy by the state buying assets, like government and corporate bonds ... up huge cash and bond reserves (it essentially finances the US government's debt) and fund a massive ...

City Republic: Barclays bites back at the critics

and by issuing bonds. This is interesting on two counts. First, it's the biggest US deal since telecoms giant ...

Sky raises $600m to support possible acquisitions

LONDON - BSkyB is to raise $600m (£399m) by issuing a ten-year bond to institutional investors...rival bidder Carphone Warehouse dropped out and that the final price may now be lower. The bond ... through a bond sale to finance its move into the broadband market. ...

Mills & Boon embraces e-book publishing

. Waterstone's is retailing the electronic version of the new James Bond book, 'Devil May Care', at 15 ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.