Opinion: The Marketing Society Forum - Could digital technology breathe new life into loyalty schemes?
14 Jul 2010 | by Staff
and connect customers that's key, creating fresh ways to cement the loyalty bond. This has been highly ...
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Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
to the newly created role of business development director. ( Media Week ) Steve Bond , the chief operating ...
From first love to Slim-Fast
29 Jun 2010 | by John Reynolds
finance controller, Brooke Bond UK 2001-04: Head of export division, Unilever Bestfoods UK 2004 ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
the brand a little bit more. It seems to work best at creating a deeper bond with existing fans, helping ...
Their brand is their bond
02 Jun 2010 | by John Reynolds
-grower Hotel Chocolat, to sell 'chocolate bonds' to generate 5m illustrates the diversity of ways in which ... of luxury chocolates. Participants can subscribe either to a three-year, 2000 bond, which will deliver a ... -year, 4000 bond with a higher-value box, equivalent to a 7.29% return, 13 times a year. At the end ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone....Optimor feels compelled to give them catchy, trademarked names: Brand Signature, Presence, Bonding ... on the Bonding, and we'll climb through this market turbulence and level off at a higher-value altitude ... with the touchy-feely awareness of the cabin crew, so you'd better get back there and muck in. Capital-B Bonding ...
Trading Places (16 Apr): This week's people moves in advertising, marketing and media
16 Apr 2010 | by Staff
is on the hunt for a new chief executive following Andy Bond 's decision to step down from the role after five years. Walmart , parent company to Asda, has confirmed Bond will be leaving his role as president ...
Trading Places (19 Feb): This week's people moves in advertising, marketing and media
19 Feb 2010 | by Staff
's consumer business in the UK. The role of consumer director will be taken up by Mark Bond , director ...
Tiger Woods dropped by Accenture following off-course revelations
14 Dec 2009 | by James Quilter
after, Asda president Andy Bond said that marketers needed to use celebrities "with caution" and added ...
Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
interested in using promotions to create an emotional bond with consumers through engagement and creativity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
