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Trading places: this week's people moves

to the newly created role of business development director. ( Media Week ) Steve Bond , the chief operating ...

MHP Communications called in by mobile phone retailer Phones4u

MHP has been charged with assisting the group in communicating its growth to bond holders, debt analysts, equity analysts and the financial media. Phones4u was purchased by BC Partners in March 2011, funded in part through a seven-year senior secured bond. As a result, Phones4u has a requirement ...

Golfer Rory McIlroy fronts Santander savings campaign

The campaign, which launches on Sunday 6 November, will promote the Spanish bank's new fixed rate savings bond, which offers customer three years interest upfront rather than on maturity. In the ad ... impossible angle, to emphasise the unusual nature of its Upfront Interest Bond product. The campaign ...

Trading places: this week's people moves

and 1-2-1 marketing. ( Marketing ) Former Asda chief executive Andy Bond has launched a new business venture that will buy retail and consumer businesses. Bond, who quit as Asda's chief executive ...

Greg Dawson, Virgin Atlantic: Build reputations every day

, galvanising the workforce and sealing a bond with customers. Views in brief Which historical figure ...

Asda ends Brunswick's UK financial PR brief and takes work in-house

Andy Bond in May last year. Clarke took charge as Asda was losing ground to its rivals, temporarily ...

CMW lands global brief for Aviva's investment division

than 1,000 employees and offers businesses a range of options such as pension schemes and bonds ...

Anthony Hilton: Vodafone's battle to regain control

-executive director John Buchanan and pieces on how advanced the search is for a chairman to replace Sir John Bond ... . But others could be forgiven for having doubts. The early part of Bond's time was marked by boardroom ...

Anthony Hilton: Media swallow rhetoric on cuts

like to come back as the bond market - because it scares everybody...., the major force influencing its direction is confidence. The bond market is a daily barometer ... if they are optimistic and keen to buy bonds it reduces the cost of government borrowing, while if they sell ...

The art of serial brand arson

the brand a little bit more. It seems to work best at creating a deeper bond with existing fans, helping ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.