Think BR: How to maximise your intangibles in a potential insolvency situation
27 Dec 2011 | by Stuart Whitwell
the same key areas as the employers, such as the immediate deficit reduction. A PFP acts as a bond ...
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Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
' is expressed as a model; 'awareness' is a graph; 'bonding' is a pyramid; 'attitude' is word-cloud distillation ...
What's behind the current schmaltz factor?
13 Oct 2011
A 'hug in an ad' is how some describe it. Others call it schmaltz. Whichever term you opt for, one thing is clear: sentimental ads can be found in abundance on our TV screens right now. Whether it's Google Chrome's 'Dear Sophie' ad, Sainsbury's father-and-son bonding or the Halifax choir, there seems ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
in 2012. Aston Martin - which remains James Bond's car of choice, despite his brief flirtations ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
According to CoolBrands annual UK rankings, British Sports car manufacturer Aston Martin, home to James Bond s DB5, has held off challenges from Apple (2), Rolex (4) and Dom Perignon (12), to be crowned the coolest brand in the UK for the second year running. Perhaps more surprisingly, the third coolest brand ...
Helen Edwards on Branding: Why flag-waving is flawed
21 Sep 2011 | by Helen Edwards
. Vauxhall argues that emotional bonding will be achieved through the sheer depth of the sponsorship, which ...
Helen Edwards on Branding: Harry Potter's community
03 Aug 2011 | by Helen Edwards
of bonding bordered on the religious, with identifiable rituals and powerful icons. In 2001, Muniz and O ...
Swiss Army Knife brand plots Royal Wedding campaign
21 Apr 2011 | by Alex Brownsell
, shoppers visiting Victorinox's flagship store on London's New Bond Street will also receive recycled ...
Opinion: The Marketing Society Forum - Could digital technology breathe new life into loyalty schemes?
14 Jul 2010 | by Staff
and connect customers that's key, creating fresh ways to cement the loyalty bond. This has been highly ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
the brand a little bit more. It seems to work best at creating a deeper bond with existing fans, helping ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
