Think BR: How to maximise your intangibles in a potential insolvency situation
27 Dec 2011 | by Stuart Whitwell
the same key areas as the employers, such as the immediate deficit reduction. A PFP acts as a bond ...
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Puma 'Social 2012' by Droga5
21 Mar 2012
. It was directed by Fredrik Bond at MJZ. Post-production was by Absolute Post New York, music was by Squeak E Clean ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
in 2012. Aston Martin - which remains James Bond's car of choice, despite his brief flirtations ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
According to CoolBrands annual UK rankings, British Sports car manufacturer Aston Martin, home to James Bond s DB5, has held off challenges from Apple (2), Rolex (4) and Dom Perignon (12), to be crowned the coolest brand in the UK for the second year running. Perhaps more surprisingly, the third coolest brand ...
Jigsaw takes on rivals in first major ad drive
24 Aug 2011 | by John Reynolds
The ad campaign will break across print, online, and in-store channels next month. The British retailer is also producing a Jigsaw-branded book, and will roll out experiential marketing activity at London's Bond Street Underground station. The activity marks a change of strategy from Jigsaw, which ...
Asda marketing director quits for Very
29 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
, Fearne Cotton, Steve Jones and Denise Van Outen. This month, Asda s former chief executive Andy Bond launched a new business venture that will buy retail and customer businesses . Bond quit the supermarket ...
Louis Vuitton focuses on CSR with arts drive
15 Jun 2011 | by Nicola Clark
-storey, 1500m2 store on New Bond Street in London's West End. The store promotes Louis Vuitton's association ...
Swiss Army Knife brand plots Royal Wedding campaign
21 Apr 2011 | by Alex Brownsell
, shoppers visiting Victorinox's flagship store on London's New Bond Street will also receive recycled ...
West End appoints Media Circus to handle 2012 marketing
08 Apr 2011 | by Ed Owen
The New West End Company runs the shopping centres in central London including Bond Street, Regent Street and Oxford Street. Media Circus will work with Olympic specialist agency Generate-Helios to manage brand media and sponsorship opportunities. A New West End Company spokesman said: "The West End ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
the brand a little bit more. It seems to work best at creating a deeper bond with existing fans, helping ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
