Think BR: How to maximise your intangibles in a potential insolvency situation
27 Dec 2011 | by Stuart Whitwell
the same key areas as the employers, such as the immediate deficit reduction. A PFP acts as a bond ...
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Tapping into New Year's resolutions
28 Dec 2011 | by Alice Dunn
knowledgeable when it comes to financial services, being close to one third more likely to own bonds. Due ...
Meaningful brands at Christmas
12 Dec 2011 | by MPG Media Contacts
. This demonstrates the importance of gift giving in bond creation and affirmation of relationships, although ... and foster relationships and gifting creates bonds through emotional and social wellbeing ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
According to CoolBrands annual UK rankings, British Sports car manufacturer Aston Martin, home to James Bond s DB5, has held off challenges from Apple (2), Rolex (4) and Dom Perignon (12), to be crowned the coolest brand in the UK for the second year running. Perhaps more surprisingly, the third coolest brand ...
Brand Health Check: Greggs
25 Aug 2011 | by Rachel Barnes
. Greggs needs to feed its brand roots and strengthen the bond with its consumers. REMEDY - Rebuild ...
Jigsaw takes on rivals in first major ad drive
24 Aug 2011 | by John Reynolds
The ad campaign will break across print, online, and in-store channels next month. The British retailer is also producing a Jigsaw-branded book, and will roll out experiential marketing activity at London's Bond Street Underground station. The activity marks a change of strategy from Jigsaw, which ...
Asda marketing director quits for Very
29 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
, Fearne Cotton, Steve Jones and Denise Van Outen. This month, Asda s former chief executive Andy Bond launched a new business venture that will buy retail and customer businesses . Bond quit the supermarket ...
Trading places: this week's people moves
24 Jun 2011 | by Ben Bold
and 1-2-1 marketing. ( Marketing ) Former Asda chief executive Andy Bond has launched a new business venture that will buy retail and consumer businesses. Bond, who quit as Asda's chief executive ...
Ex Asda boss Bond sets up retail investment venture
20 Jun 2011 | by Ben Bold
Former Asda chief executive Andy Bond has launched a new business venture that will buy retail...Bond, who quit as Asda's chief executive last year , has joined forces with a number of business ... at Goldman Sachs, and James George, retail chief at consultancy OC C. Bond has several other retail ... petrol forecourt retailer Euro Garages. The gap left by Bond's departure from Asda was filled in May ...
West End appoints Media Circus to handle 2012 marketing
08 Apr 2011 | by Ed Owen
The New West End Company runs the shopping centres in central London including Bond Street, Regent Street and Oxford Street. Media Circus will work with Olympic specialist agency Generate-Helios to manage brand media and sponsorship opportunities. A New West End Company spokesman said: "The West End ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
