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Paddy Power 'team bonding' by Crispin Porter & Bogusky

The work takes a mischievous look at what a last-minute team bonding session for the England squad may look like. ...

Ketel One in search for creative agency

Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ...

How M&C Saatchi finally got its global act going

Arriving at their London hotels last week for the first of their 2012 biannual bonding sessions, M C Saatchi agency bosses from around the world found goody bags awaiting them with T-shirts declaring "Maurice Thinks I'm Brilliant". The more long-standing members of the club will have got the joke right ...

Pepsi 'live for now' by TBWA\Chiat\Day

In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...

I wish I'd done ... Procter & Gamble 'best job'

Indeed, as him indoors will happily attest, I will sob out loud at the slightest provocation. Many are the things that move me to tears: One Day Like This by Elbow; fat-yet-tuneful children on Britain's Got Talent; news stories where two entirely different animal species form an unbreakable bond; a full English ...

Claire Beale: Leveson proves need to protect media diversity

useful bonds with decision-makers. And why not? Any shrewd commercial company (or, indeed, charity ...

Jeremy Lee: Adland is holding back entrepreneurs and the economy

enjoyable job into one of bonded labour. ...

Diary: Creative couple elope

- but they have fewer fights and the bond often lasts longer.

Ben Kay: Now is the time for businesses to go on a charm offensive

, honesty and, to some extent, escapism. Those businesses are building valuable bonds of loyalty in a time ...

Project: Worldwide

with a brand is key to establishing value and a lasting bond. This requires that the brand gets personal ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.