Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
bond issue prospectus floating a "substitution for one or both of the existing brands". Orange ...
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Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012
The work takes a mischievous look at what a last-minute team bonding session for the England squad may look like. ...
Ketel One in search for creative agency
17 May 2012 | by Jeremy Lee
Recent advertising has been handled by Grey New York, which picked up the global account in 2009 after a contest against M C Saatchi, Wieden Kennedy and Kirshenbaum Bond Senecal Partners. At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
' is expressed as a model; 'awareness' is a graph; 'bonding' is a pyramid; 'attitude' is word-cloud distillation ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
Arriving at their London hotels last week for the first of their 2012 biannual bonding sessions, M C Saatchi agency bosses from around the world found goody bags awaiting them with T-shirts declaring "Maurice Thinks I'm Brilliant". The more long-standing members of the club will have got the joke right ...
Pepsi 'live for now' by TBWA\Chiat\Day
09 May 2012
In the spot, a couple open two Pepsi cans, triggering a frozen moment in time. The pair lead viewers through freeze-framed scenes ?culminating in a Minaj concert. The spot was created by Chris MacNeil, Brett Craig and Michelle Lewis. It was directed by Fredrik Bond through MJZ. ...
Helen Keable joins Posterscope as commercial and communications director
03 May 2012 | by Nick Batten
Posterscope of Steve Bond, who left in February after 19 years at the company . Follow Nick Batten ...
I wish I'd done ... Procter & Gamble 'best job'
03 May 2012 | by Jonathan Burley, executive creative director, CHI & Partners
Indeed, as him indoors will happily attest, I will sob out loud at the slightest provocation. Many are the things that move me to tears: One Day Like This by Elbow; fat-yet-tuneful children on Britain's Got Talent; news stories where two entirely different animal species form an unbreakable bond; a full English ...
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
The global campaign is valued at hundreds of millions of dollars with the television spots set in the American Old West, ancient China and medieval Britain and directed by Daniel Kleinman, who has created the title sequences for several James Bond films. An Intel spokesperson said the "everything else seems ...
Mr & Mrs Smith adds hotel sub-brands
01 May 2012 | by Nicola Clark
The group is launching Smith Family, Smith Friends and Smith Co this year to cater for family breaks, group stays and business travel. The ventures will be funded via retail bonds, which ... building advocacy. It is vital to bond with people, and social is an important way to build ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
