ANALYSIS: Fighting on the beaches...’
25 Jul 1996 | by HARRIET MARSH
Holiday operators are facing an even fiercer battle for trade as they prepare for next year s season. Harriet Marsh reports
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to this city of beaches, beer and babes
11 Oct 1999
or Bondi Beach. Tips for success here are to make as many Aussie friends as possible, forget ... . This time I didn t have to wake up with a bunch of travellers at Coogee Beach Backpacker Hostel ...
Albion wins On the Beach integrated account
08 Mar 2010 | by Matt Williams
LONDON - On the Beach, one of the UK's fastest-growing online travel companies, has appointed...by Oystercatchers. Albion will now be responsible for creating a series of advertising campaigns for On the Beach, working around the brand's positioning as "the beach experts". The agency's first work for the company ... out a large-scale integrated ad push in 2011, to help establish On the Beach as one of the main ...
Total and STA link ads to The Beach
14 Feb 2000 | by PAUL DONOVAN
Total Media is cashing in on the hype surrounding The Beach with a cinema advertising campaign...Total Media is cashing in on the hype surrounding The Beach with a cinema advertising campaign for STA Travel aimed at aspiring independent travellers. The agency has bought ad slots from Carlton Screen Advertising. The commercial will run in 122 cinemas in areas with a heavy population ...
BRAND HEALTH CHECK: Australia - Can the Aussies bring in upmarket tourists?
29 Aug 2002 | by DANIEL ROGERS
and ditch the cliches of sheep and Bondi beach. Australia's a multi-cultural society full of new thoughts ... about Australia - not just Bondi Beach or Waterworld on the Gold Coast. - Attract a more modern ... . Sure, you have the beaches, the barbies and the bikinis. But it's deeper than that. It's the first 21st ...
LoveFilm promotes London Zoo's Penguin Beach
27 Jul 2011 | by Sarah Shearman
's new Penguin Beach attraction, the largest enclosure for the bird species in England.
LDR London hired for Nikki Beach pop-up Olympics club
23 Apr 2012 | by Matt Cartmell
LDR London has been appointed to handle a UK PR campaign for luxury beach club company Nikki Beach.... The luxury pop-up beach-themed club will appear at the Thames-side setting of Trinity Buoy Wharf from 27 July ... for building awareness of Nikki Beach London to support ticket sales of the 17-day event, and secure brand ... services. Nikki Beach was launched in 1989 and has since grown to launch a clothing line, a music label ...
Media: Magic 105.4 signs deal with Sandals and Beaches
20 Jan 2006
The Emap radio station Magic 105.4 has signed a deal with the holiday group Sandals and Beaches
Thomson unveils new TV ad featuring Beach Boys soundtrack
22 Dec 2010 | by Alex Brownsell
The clip, by BMB, features a version of the Beach Boys' song 'Good Vibrations' recorded by the Royal Philharmonic Orchestra, as well as a new tagline "your holiday to a T". The ad breaks on Christmas Eve. It follows the decision by Thomson to drop its long-running "built with you in mind" campaign ...
UK's over-50s surf the web before hitting the beach
06 Jun 2003 | by Staff,
LONDON - Mature website 50connect.co.uk has found that increasing numbers of the UK's older web users are booking their holidays online.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
