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Clinique courts agencies for global digital campaign

By Staff, campaignlive.co.uk 18 March 10, 02:05

campaign that not only increases brand awareness, but also drives consumer engagement, while creating a new ... , Lancome, Boss, LAB Series, and the mass market L'Oreal Men Expert, Gillette, Nivea For Men and No7 brands ...

Island of Inishturkbeg in digital agency search

By Noel Bussey, campaignlive.co.uk 18 March 10, 12:52

, is looking for a digital agency to handle the launch of its brand. ... build the brand. The pitch, which is being handled by Oystercatchers, will take place over the next ... brands around, and we'll all enjoy a lungful of life while we're at it." ...

Walker Media wins Kettle Foods account

By Ian Darby, campaignlive.co.uk 18 March 10, 10:50

LONDON - Kettle Foods, the owner of the Kettle Chips brand, has appointed Walker Media to handle ... made it the leading premium potato chip brand in the UK. Andrew Slamin, the marketing director ... with the rigour and experience to help us drive sales and attract new con sumers to the brand. Walker Media ...

Aegis promotes Buhlmann to group chief executive

By Anne Cassidy, campaignlive.co.uk 18 March 10, 09:38

: "We want to continue our strategy of 'buy and build' and our focus will be on developing markets ...

CHI wins £18m Samsung UK brief

By Sara Kimberley, campaignlive.co.uk 18 March 10, 08:00

this year. The company hopes to move into the brand-building space previously occupied by Sony's Bravia TV campaigns, created by Fallon. The agency will also work on projects for the brand's mobile division, which ... and Leo Burnett. CHI's first UK work for the brand will be the electronics manufacturer's biggest ...

Virgin Games calls UK creative review

By Matt Williams, campaignlive.co.uk 18 March 10, 08:00

The successful shop will be responsible for helping to relaunch the Virgin Games brand, in an effort to help it gain greater market share. Virgin Games does not have a retained ad agency. It previously used Lean Mean Fighting Machine for digital work, but parted company with the agency at the end ...

Erasmus wins global Tetra Pak ad business

By Joe Thomas, campaignlive.co.uk 17 March 10, 01:14

Erasmus pitched for the Swedish packaging giant's account against undisclosed agencies. The agency will now be tasked with developing an ad campaign across a number of channels to promote the brand ... , but it is understood the company wants consumers to be aware of its CSR work. Erasmus will focus on the brand ...

Facebook overtakes Google to become the most visited website in the US

By Maisie McCabe, campaignlive.co.uk 17 March 10, 09:52

, building from 6.46%, Facebook has seen an increase in share of internet visits from around a 2.48% share ...

Npower launches brand awareness ads

By Alex Brownsell, campaignlive.co.uk 17 March 10, 09:03

LONDON - Npower is rolling out a print ad campaign to drive awareness in the brand, following ... provider is rolling out a new brand identity to coincide with its 10th anniversary . The new blue and red logo aims to promote Npower as a more general home and energy services brand. To generate awareness ... -to-use aspects of the brand. The ad, by incumbent ad agency VCCP, asks consumers: "Did you know..." about its ...

BBH wins Yeo Valley's £5m ad account

By Joe Thomas, campaignlive.co.uk 16 March 10, 04:55

LONDON - Yeo Valley, the organic dairy brand, has appointed Bartle Bogle Hegarty (BBH) to handle ... at the start of the year and will result in a new direction for the brand's advertising. Having pitched against BMB and MCBD, the agency will now create through-the-line advertising and oversee brand strategy ... includes Green Black's, Organix and Rachel's. Ben Cull, head of brand marketing at Yeo Valley, said ...