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The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust...building are redundant. We are now entering a whole new era of branding and we had better learn the rules ... "A brand is a living entity and is enriched or undermined cumulatively over time, the product ... credibility. Easier to ignore it. File it. Some huge brands have come unstuck by ignoring only very basic ...
to Marc Pritchard, P&G's global marketing and brand building officer....Speaking at the Cannes Lions International Advertising Festival last week, Pritchard said companies should create "purpose-driven" marketing strategies to thrive in a post-credit crunch world. He called on marketers to discover why their brands are unique and focus their marketing on communicating ...
Campaign loves to see the youth of today acknowledging the importance of brand building and so
Nokia is to pay advertisers to create branded apps for its Ovi app store in a push to counter
Sony Computer Entertainment (SCE) has been licensing the PlayStation brand for peripherals and accessories since 2009, but this move expands the brand into everyday items. It will let licensees use ... for items that comply with SCE brand guidelines. The Official Licensing Program for PlayStation currently ...
, Elle , Cosmopolitan and Marie Claire - and her passion for magazines and the Grazia brand has ... is "very confident" about the position of Bauer's brands in 2010. She waxes lyrical about star performers ... about 2010 because our brands are in a brilliant place, and we really understand who our consumers ...
Brand mascots can significantly bolster awareness, but is there a downside to them?...of the most-loved brand mascots in recent times, appearing in nine TV ads to date. This month brings ... argue that brands in less engaging markets have the most to gain from adopting mascots. Lucky, the More ... to promote the eponymous insurance brand. When to pull the plug There is surely an attendant risk ...
Brand managers are propagating 'occupational diseases' that must be combated, otherwise they can..., excellence, to build a brand that perfectly communicates a brand's unique value ... and to hide the fact ... to be combated on a daily basis. How? What's the antidote? To remember that a brand's real job is to build ... Marketing's greatest invention is the brand. In effect unheard of 100 years ago, brands ...
unusually loyal behaviour, we post-rationalise this by developing strong brand engagement and brand affinity ... to squander that hard-won expertise by trying something new - any more than a golfer would change his brand ...
TV before. The continued confidence in TV of major brands through the recession is testament to that. All the research supports the view that brands which advertise through a recession emerge from ... with spectacular success, which we plan to build on with a sustained worldwide marketing effort on behalf of our ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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