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Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
Brand USA, the marketing body for North America, is launching its first global campaign next month...this year. Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board will use social media to showcase country-specific promotions. Brand USA was created in November last year, marking the first time the country had marketed itself in a single brand image . Jim Evans ...
is fronting the first TV campaign supporting fat-free frozen yoghurt brand Yoomoo....The brand launched across retail on 5 March. The TV ad, created by Devil Fish, will be seen from 16 April. Yoomoo launched three years ago and claims to have a number of health benefits. It is sold in several flavours, including 'chocmoo' and 'strawbmoo', in 150ml and 750ml tubs. Yoomoo ...
The trio of 60-second films cover the birth of the Cuba Libre cocktail, the origins of the brand's bat logo, and Bacardi s invitation in Prohibition-era America to "come to Cuba and bathe in Bacardi rum". They were created by New York creative agency Johannes Leonardo, which took over the global ...
solutions for brands, the international media market and building a second screen environment.
More Th>n has launched its latest ad with Josh Robert Thompson as the voice of "More Th>n Freeman".
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...
American Airlines will launch its first brand campaign for two years this weekend as it attempts...The push will feature brand ambassador Kevin Spacey and focus on the carrier s customer service and business- and first-class options. The campaign, entitled The Individual , has been created by McCann London and flags up additions to the carrier s offering. The ad shows Spacey playing four characters ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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