Bloomberg Businessweek 'brand campaign', created in-house
29 Nov 2011
Bloomberg Businessweek has launched an outdoor advertising campaign to promote the personality of the magazine and build on its editorial and commercial strengths.
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Twitter rolls out first wave of UK brand pages
02 Feb 2012 | by Sarah Shearman
Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up brand pages...The UK pages went live on Twitter yesterday evening (1 February). Companies can now post a branded ... YouTube clip of its latest TV ad in its permanent tweet. Its branded banner includes its "10% cheaper or we will give you your money back" price guarantee. Cadbury's is using its brand page to promote ...
Brand Republic inducts its first Hall of Famers
23 Sep 2011 | by Staff
Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald...At the gala dinner of BrandMax, the marketing event held over two days at London s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched ... , global managing director Isobar network Brands Innocent John Lewis The Hall of Fame ...
Brand backers await World Cup 2018 decision
02 Dec 2010 | by John Reynolds
Brands such as Morrisons and British Airways will learn this afternoon whether their support...brands have put themselves in a position to grab some of that potential spend by backing the bid ... and advertising industry, and that global brands would invest more in airtime, print and online advertising ...
FT 'building BRICs' by DDB
13 Jan 2010
The Financial Times has launched a campaign to promote a new editorial series.
Newspaper Marketing Agency 'brand campaign' by McCann Erickson
13 Oct 2009
In a bid to turnaround the criticism that newspapers are an outdated medium, the NMA has launched a campaign aimed at encouraging advertisers to utilise press advertising.
Yahoo! unveils new brand positioning in global marketing campaign
23 Sep 2009 | by Matt Williams
campaign to make the brand more personal to its consumers and to publicise its product enhancements..... The first set of ads for the brand will also carry straplines such as: "The Internet has a new personality ... , to be at the place where their world meets the larger world. Our new brand strategy shows our commitment ...
Evening Standard 'brand re-launch' by McCann Erickson
22 May 2009
McCann Erickson has created a re-launch ad campaign for the Evening Standard in a bid to re-connect with London readers.
Newspaper Marketing Agency 'brand campaign' by McCann Erickson
09 Apr 2009
McCann Erickson is continuing its campaign for the Newspaper Marketing Agency that kicked-off last November with a new set of executions that celebrate the power of newspaper advertising.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
