DIARY: The future is orange, but which brand of orange?
17 Mar 2000 | by JENNIFER WHITEHEAD
It has been fairly widely reported that Tango s most recent ad has been pulled by the ITC following fears about copy-cat bullying.
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MEDIA BRIEFS: Haymarket set to launch Brand Republic
22 Sep 2000
Haymarket Group, the publisher of PRWeek, is launching an online service for PR, marketing and advertising professionals. The business-to-business portal, to be known as Brand Republic, will also carry marketing and media news from the publisher's relevant titles in addition to daily news feeds. The service ...
STOP PRESS: Consolidated to push Which? brand
13 Nov 1998 | by SOPHIE BARKER
-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill...The Consumers Association has appointed Consolidated Communications to conduct a three-month repositioning project for its Which? brand in the south of England. Consolidated competed against Hill and Knowlton, Ketchum Life and Dawson Walker Communications for the account. It will work to ensure consumers ...
-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi
06 Nov 1998 | by CHRIS GENASI
the wider social and political environment can be for brand advertising campaigns....the wider social and political environment can be for brand advertising campaigns. All too often, advertising that is creative, striking and apparently right for a brand, can contain controversial elements ... - in their enthusiasm - not consider the social issues that could lead to embarrassment for the brand and the company ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
. Danny Rogers reports. Branding, in terms of products, has been a commonly used term for decades, but corporate branding is a relatively new phenomenon. The marketing of a company ... their own very distinct brand characters. Sachs contrasts this with McDonald s which she refers ...
Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks
18 Apr 1997 | by DANNY ROGERS
International. And although the level of integration and branding is unlikely to emerge until the end ...
H&K to add sparkle to Schweppes brand
28 Feb 1997 | by LEXIE GODDARD
brand name....the Schweppes brand name. Oasis, Malvern Water, Sunkist and the company branded tonic, bitter lemon ... just a tonic brand . The company wants to market the overall Schweppes name instead of concentrating ... not spent any time on the Schweppes brand as a whole for some time, explained Chatterton. It is one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
