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Editorial: Brand value league proves PR's worth
05 Aug 2005 | by Daniel Rogers, Editor, danny.rogers@haynet.com
Since PRWeek last hit the streets, the annual league table of the world's biggest brands has been...Although a little limited, in that (for various reasons) it does not include brands such as Mars ... brands Levi's, Prada and Armani. As our analysis this week reveals (page 14), Interbrand's calculation of brand value is based largely on financial data and projected earnings from analysts. Critically, however ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
