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compared with the same period a year earlier. Hamleys' concession store, which usually only sells own-brand ... 'Nex and Meccano, is very competitive, so for Lego's brand awareness this campaign was spot on. ...
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its...Holler will be responsible for expanding the brand by repositioning it in the market, with the aim ... Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist. Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...
Speedo has hired agency support in a bid to be seen as more than just a sports brand....Speedo has charged Iris PR with refocusing Speedo as a lifestyle choice and moving the brand from the back pages to the front. The appointment sees the swimming brand part with five-year incumbent ... , acknowledged that the brand would be high profile during London 2012 through its sponsorship of British ...
Shampoo brand Vosene has called in Focus PR for a consumer brief as it looks to revamp its image...manager Helen Maddin, added: It s a big move for the brand and their biggest innovation in 15 years, so ... and this is about diversification of what is heritage brand and taking it forward, giving it a more modern look ...
Brand USA, the marketing body for North America, is launching its first global campaign next month...this year. Brand USA will drive potential visitors to www.discoveramerica.com , while the tourism board will use social media to showcase country-specific promotions. Brand USA was created in November last year, marking the first time the country had marketed itself in a single brand image . Jim Evans ...
Golden Goose PR has won a six-month contract to promote a summer of events at the Sea Containers building on the Thames.
An awful lot of people have been enjoying Tesco's discomfort this week. Shoppers - the ones who enjoy a vigorous online rant - have been giving the retailer a good pounding, while the ad industry has been slavering over the prospect of its ad review.
Media agencies are no different to the clients they work for. They need a clear brand positioning...Mark Middlemas, managing partner, marketing, UM London Q. Are brand positionings really just ... should have a clear brand positioning that's embedded in everything they do, just like Nike, Xbox ... unique brand position that people can easily understand and believe in. Too many agency positionings ...
NFU Mutual, the financial company, is talking to agencies about its £3 million advertising business.
Glenfiddich, the world's number one selling single malt Scotch whisky brand, has brought in two...Novelli will help expand the brand, which is owned by William Grant Sons, across its priority markets ... and in the comms scrum of heather and tartan it's difficult for brands to stand out. 'Our focus is to bring to life Glenfiddich's pioneering spirit, embodied by the brand's founder, William Grant.' The aim ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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